Influencer Manager, BFF

BFF is seeking an experienced Marketing Manager to drive brand awareness and favorability in the US. Reporting to the US Marketing Lead, you will develop and execute regional campaigns and go-to-market strategies to strengthen BFF’s position as the leading relationships and social networking app. This role focuses on integrated marketing campaigns, ensuring best practices, and optimizing marketing efforts to achieve short- and long-term business goals.Key ResponsibilitiesContribute to the development and execution of brand campaigns and go-to-market strategies.Develop campaign briefs and recommend strategic approaches based on business objectives and insights.Oversee influencer marketing briefing, selection, and content review.Work closely with our Integrated Marketing Lead to support with BFF campaign initiatives.Identify and pitch innovative, culturally relevant marketing opportunities.Leverage consumer insights and analytics to refine marketing strategies and enhance user engagement.Track campaign performance, lead communication with stakeholders, and facilitate team check-ins.Prepare presentations and share insights with management and leadership teams.Manage marketing budgets to ensure efficiency and timely execution.Partner closely with creative teams around campaign briefs, asset requirements, and creative feedbackDocument marketing processes, toolkits, and best practices.Key Skills & ExperienceRequired:Proven experience managing influencer campaigns, including sourcing, outreach, briefing, creative feedback, and reportingExperience working with talent managers and creative agencies.Strong background in developing disruptive and innovative go-to-market approaches.Data-driven mindset with the ability to translate consumer insights into impactful marketing strategies.Ability to manage multiple campaigns simultaneously, coordinating across internal and external teams.Strong budget and project management skills with attention to detail.Track record of high-performing digital campaigns against industry benchmarks.Experience developing creative briefs, with demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy.About YouPassionate about BFF’s brand vision and values.Strong understanding of social networking, community and digital-first platforms.Proactive, solutions-oriented, and able to anticipate needs.Positive, adaptable, and highly detail-oriented.Able to work under tight deadlines while balancing short- and long-term priorities.Excellent communication, presentation, and interpersonal skills.Great attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitionsA self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversightThis role offers the opportunity to make a significant impact on BFF’s brand presence and user growth in the US. If you’re a strategic thinker with a passion for innovative marketing, we’d love to hear from you!About UsBumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. AI FluencyAI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.Final CompensationWill be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.Benefits & PerksInsurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.Unlimited PTO + 1 company-wide week off + Focus Fridays every weekFully paid life and long-term disability insurance 401k with 4% company match if you contribute 6%, 90-day eligibility Monthly wellness benefit and access to Noom, Unmind, and Your Money LineMaternity and Fertility benefit + 26 week paid parental leave Premium App AccessInclusion at Bumble Inc. Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).AI in Bumble Inc. Hiring At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.For further information on how we hold and manage your data, please refer to our Privacy Policy.About UsBumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.AI FluencyAI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.Final CompensationWill be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.Inclusion at Bumble Inc.Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).AI in Bumble Inc. HiringAt Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.Fraudulent Candidate DetectionOur applicant tracking system analyzes signals relating to device, IP, email, and phone data associated with each application to protect applicants and our hiring process from fraudulent applications. These signals provide indicators for internal review only and do not constitute a definitive determination of identity or intent. No applicant is rejected, advanced, or otherwise affected based solely on this analysis without human reviewFor further information on how we hold and manage your data, please refer to our Privacy Policy.Compensation Range: $95K - $105KLocationUS NY New YorkEmployment TypeFull timeDepartmentMarketing & BrandBrandCompensation$95K – $105K