Business Development Sales Representative

Business Development Sales Representative (BDSR)

Effective: 2.12.2026
Accelerate Market Growth. Own the Territory. Build Your Career.

At Southeastern Equipment Company (SEC) , we don't just sell equipment - we help our customers win.

We're looking for a high-energy, analytically driven, field-focused sales professional to take ownership of market expansion in Franklin County and surrounding areas. This is not an entry-level sales job. This is a launchpad into a long-term Outside Sales career with structured development and real territory impact.

If you're competitive, data-driven, and hungry to build something bigger than yourself - keep reading.
Primary Responsibility Summary

The Business Development Sales Representative (BDSR) is a high-impact, field-based sales role responsible for accelerating market penetration and expanding SEC's customer footprint.

As the territory's Data Intelligence Champion , you will:

• Leverage advanced market analytics to uncover underserved segments
• Reactivate dormant accounts
• Displace competitive fleets
• Convert insights into real revenue

This role bridges strategic data with boots-on-the-ground execution.

You will manage the full sales cycle - from prospecting and qualification to closing and CRM documentation - while partnering closely with the assigned Outside Sales Representative (OSR).

This position is a structured development path into a future OSR role.
Reporting Structure

Reports To: Regional Sales Manager
Works Closely With: Assigned Territory Outside Sales Representative (OSR)
Travel Requirements

This is a field-based role requiring extensive travel within Franklin County and surrounding areas.

• 50-75% of time in the field
• Majority of travel within 1-2 hours of the home branch
• Occasional overnight travel for training, vendor events, and company meetings

FLSA Classification

Exempt
Performance Metrics

You will be accountable for:

• Market Share Growth in CCE Products (Pilot Geography)
• Dollar Value of Opportunities Created
• Revenue and Gross Profit Attainment
• Dormant & Competitive Account Conversions
• Weekly Face-to-Face Meetings with Data-Identified Prospects
• CRM Activity & Data Integrity Compliance

Our Mission, Vision & Values

Mission: To help our customers win.
Vision: To be a leading solutions provider in the construction and related industries.

Values:

• Hustle
• Thoughtful
• Passion
• Customer Focused

If these resonate with you, you'll fit here.
Core Responsibilities
Market Development & Account Management (Grow & Maintain)

• Execute a focused growth strategy using Advanced Market Analytics
• Identify and prioritize high-value prospects
• Reactivate dormant accounts
• Target competitive fleet displacement opportunities
• Maintain detailed CRM documentation
• Provide territory and competitive intelligence feedback
• Stay informed on industry and product trends

Sales Generation & Execution (Close)

• Own the full sales cycle: prospect qualify quote negotiate close
• Conduct equipment demos and deliver value-based presentations
• Collaborate with Territory OSR for full market coverage
• Drive new, used, and rental equipment sales
• Identify cross-sell opportunities for Parts & Service
• Generate and transition qualified leads when appropriate

Market Intelligence Leadership (Inform)

• Serve as territory Data Intelligence Champion
• Master proprietary analytics and market reporting systems
• Translate data into structured daily/weekly sales plans
• Provide proof-of-concept feedback to refine the data-driven selling model
• Complete ongoing product and sales training

Sales Documentation & Planning

• Maintain accurate CRM entries
• Track progress toward market share targets
• Update contact records and planning sheets
• Develop weekly and long-term territory plans
• Prepare quotes and proposals

Cross-Functional & Administrative Duties

• Support credit and collections resolution
• Partner with Marketing, Parts, Service, and Operations
• Participate in open houses and dealership events
• Travel with departments to promote integrated solutions
• Perform additional duties as assigned

3-Year Development Path

This role is part of SEC's structured pipeline for future Outside Sales Representatives.

Over three years, you will receive intensive development in:

• Product knowledge & application
• Advanced market analytics
• Competitive displacement strategy
• Negotiation mastery
• Closing excellence

Successful completion leads to transition into a full OSR role with an assigned or newly created territory.

This is a career path - not just a job.
Compensation & Benefits

Base Salary: $75,000
Target Commission Variable: $25,000
Total Target Compensation: $100,000

Additional Benefits:

• Comprehensive benefits package
• Vehicle allowance or company vehicle
• Full field-technology stack
• Professional development investment

Education & Experience

Education (Preferred):
Bachelor's Degree in Business, Agribusiness, Marketing, or related field

Experience:

• 1-3 years of sales experience required
• Heavy equipment, industrial, construction, or technical sales preferred

Skills & Abilities

• Strong data literacy and analytical thinking
• Ability to convert insights into sales action
• CRM and Microsoft Office proficiency
• Strong relationship-building skills
• Clear ambition for a long-term Outside Sales career
• High organization and territory management discipline

Physical Requirements & Work Environment

This is an active, field-based role.

• Frequent driving
• Jobsite exposure and outdoor weather conditions
• Climbing and inspecting heavy equipment
• Navigating uneven terrain
• Lifting up to 50 lbs occasionally
• Exposure to noise, mechanical parts, temperature extremes

Appropriate PPE may be required.

If you are competitive, analytical, and motivated to build a long-term sales career in a high-performance environment - we want to meet you.

Apply today and start building your territory.

Our Company is unable to offer sponsorship now or in the future. All candidates must be legally authorized to work in the United States without the need for sponsorship. Southeastern Equipment utilizes E-Verify in accordance with Federal regulations.

Please keep in mind that the posted pay range represents the range for all positions in the job grade within which this position falls. The actual hourly/salary offer will take into account a wide range of factors, including location, certifications, and skill development and potential bonuses.

Our company offers full time employees: competitive salary, full benefits: Medical, Dental, Vision, Critical Illness, Life Insurance, 401K with match, Wellness, PTO, Paid Parental leave, Company Apparel, Uniforms provided, PPE Provided, Prescription Safety Goggles and Boot Allowance.

Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.