Executive Director, Media Intelligence Lead

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA’s Best-Performing Media Network Globally, and COMvergence’s #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. TheBusiness Analyticsteamispivotal in the delivery of modern agency services.We are tightly integrated with planning and investment teams to deliver on and exceed our clients’business goals. Responsibilities External facing responsibilities: Set the vision,strategyand roadmap to deliverbleeding-edgemarketing sciences solutions on yourportfolio of clients. Defining and executing the data strategy: Uncover data needs/opportunities and developapracticalroadmap to get maximum value from 1st, 2ndand 3rdparty data through integration and augmentation. Develop relationships with clients by providingstrategic advisoryon how data and analytics can helpunlockstrategicopportunities. Encourage creative use of datato solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams. Providethought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools. Developbest in classaudiencesolutions, in collaboration with Planning and Investment teams. Become a trusted advisor toclient leads and seniorclientsand consult on audience strategy, measurement, and advanced analytics. Partnerwith the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. Share POVsregardingindustry changes in the data and analytics space(future of measurement,newdatasolutions like clean rooms, attentionmeasurement,etc.). Investigatethe impact of new data sources and technologies on the future of marketing and the vertical our brands are operating. Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals tobuildand expand skills. Internal facing responsibilities: Provide methodological support, coaching,trainingand advice toyour direct reports and to the broader teams. Recruitnew talent. Lead the development of playbooksfor audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency. Build the pipeline andbe responsible forthe revenue goals ofMarketing Sciences. Actively help to develop and growMarketing Sciencesofferingsby contributing toPOVs and exchanging knowledge with colleaguesat Annalect and in the broader OMG network. Keep in front of industrytrends and developments by conducting research, engaging intrainingand attending industry events. Required Skills Industry Knowledge in marketinganalyticsand data(1stand 3rdparty data solutions, data lakes, data clean rooms, aggregated and user level data) Experience inintegratedmarketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. Expertise inaudience-based marketing and data-driven advertising Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to dataand analytics. Problem-solving skills to drive issues to resolution. Proven leadership ability and strong, impactful client relationship experience Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing) Comfortable working in ambiguous situations Passionate about driving changeby adopting emerging technologies in the advertising space Education and Experience A university degreeand13+years ofdata and analyticsexperience in advertising, management consulting,marketingordigitalconsulting Knowledge of agency-side media campaign planning and execution process is desirable, but not required

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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range

$150,000—$250,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice #J-18808-Ljbffr Omnicom Media US OMD