Head of Operational Marketing

Essential Duties and Responsibilities

Accountabilities

1. Lead the development and execution of a digital-first operational marketing sub-function, responsible


for implementing new processes and technologies, drafting strategies and plans, including multi?channel campaigns, marketing collateral, contract style guides and governance, and online and


offline marketing activities in line with contractual and operational objectives.

2. Provide effective leadership for a multi-disciplinary team by setting clear objectives, defining best


practice, and promoting a culture of accountability, collaboration, and continuous improvement.

3. Serve as a senior marketing leader to contract and operational teams, including Board members and


Managing Directors, by translating contract requirements into actionable, cost-effective marketing.


Provide operational insight for data-led decision making, aligning marketing with service delivery.

4. Own new and existing customer-facing marketing technologies and digital channels, including web,


automation, analytics and tracking, ensuring robust governance, GDPR compliance and regulatory
standards across platforms such as Adobe/Google Analytics, Tag Manager and Search Console.
Working with technology an Account Managers to maximise
5. Own and oversee performance measurement and optimisation, using robust digital tracking (pixels,
conversion events, UTMs) to report on ROI/ROAS, improve user journeys, and deliver actionable
insights aligned to contract and organisational KPIs.
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6. Provide strategic market and customer insights to support bid activity for new contracts, reviewing
and approving operational marketing commitments before bid submissions and ensure the effective
mobilisation of new contracts.
7. Manage and oversee all contract budgets and payment methods for operational marketing
campaigns, print and promo orders and marketing technologies. Making recommendations for cost savings where possible

Key Internal Stakeholders & Relationships

• Operational Leadership Teams
• Growth/Business Development Teams
• Policy and Strategic Engagement, and Integrated Communications Teams
• Global Comms and Marketing teams
• Digital, Developer, Data Protection and ISO teams
• Technology teams

Key External Stakeholders & Relationships

• Marketing agencies
• Print management companies
• Chartered Institute for Marketing (CIM)
• Technology and Martech providers (Meta, Google,
• Hubspot etc)
• Events and advertising suppliers
• Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP)

Qualifications & Experience

Essential

• Senior-level experience leading a marketing sub-function within a complex, regulated or


multi-stakeholder environment. Including regular updates to Board members / Managing


Directors

• Extensive experience managing complex marketing technologies and platforms - working with


technology and third-party providers and account managers to make best use of the products

and onboarding new technologies.

• Proven track record of developing and delivering new processes and marketing strategies

aligned to operational KPIs and performance outcomes, including change management.

• Extensive experience leading multi-disciplinary teams and managing agency partners at scale.

• Solid experience with budget management, credit card facilitation and making


recommendations for cost savings

Desirable

• Degree or equivalent professional experience in marketing, communications, business or a


related discipline.

• Experience with B2C or commissioner-facing marketing activity.

• Professional membership or accreditation (e.g. CIM, CMI) is desirable.

Maximus Competencies

• Embraces Respect | Partners Effectively: | Creates Innovative Solutions | Focuses on the


Customer | Demonstrates Compassion. | Takes Responsibility & Acts with Integrity

Individual competencies

• Strategic Business Acumen, Exceptional Communication, Data-Driven Decision Making,


• Growth-Orientated Mindsets, Solution focused, Detail-Oriented, Proactive and Agile Execution:


Results Drivel, Adaptive Leadership, Learning Agility, Emotionally Intelligent Leadership

Travel Requirements

• Occasional travel required to business needs

EEO Statement


• MAXIMUS is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal wellbeing and are working to ensure that no job applicant receives less favourable treatment due to any personal characteristic. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post. • We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long-term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job. When you complete your job application you will find a question asking you if you would like to apply under the Disability Confident Guaranteed Interview Scheme. If you feel that you have a disability and apply under this scheme, providing that you meet the essential criteria for the job, you will then be invited for interview. Your Guaranteed Interview application will only be shared with the hiring manager and the local resourcing team. • Where reasonable, MAXIMUS will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.


Minimum Salary


£


76,000.00


Maximum Salary


£


76,000.00