Communications Manager
$100k - $120kThe Guitar Center Company
Have you ever wanted to help shape the voice of Music & Arts at a time of transformation - building the narrative through communication, strategic storytelling, culture, and brand content? This role sits at the intersection of Associate communications and creative brand storytelling, helping Music & Arts connect more meaningfully with Associates, customers, educators, parents, and students.
Sound exciting? We think so too!The Communications, Culture, and Experience Manager should be a writer, project manager, critical/creative thinker, innovative storyteller, intuitive communicator, and brand-minded content creator. You will be collaborative, passionate, high energy, organized, articulate, and able to distill messages with a strategic mindset while adapting tone and content for different audiences. You will be an expert in multi-channel communications with experience across digital platforms and content development. In addition to leading Associate communications, you will support creative content and copy development for Music & Arts brand channels, campaigns, digital experiences, social media, and other customer-facing touchpoints. You will drive Associate engagement through effective communications across Music & Arts while also helping strengthen the Music & Arts brand voice through compelling storytelling and copy. This includes maintaining communication channels and editorial calendars, writing and distributing Associate communications, developing stories and brand content, partnering on customer-facing creative, and providing content and event support for Town Halls (MA Live), Leadership Meetings, and other key Music & Arts moments. RESPONSIBILITIES/DUTIES
- Drive communication initiatives across Music & Arts in support of our strategic priorities, culture, and brand.
- In collaboration with subject matter experts and cross-functional partners, identify, write, edit, publish, and deliver impactful communications for Music & Arts Associates and key internal channels.
- Assist in developing creative content and copy for Music & Arts brand initiatives, including campaigns, digital experiences, social content, landing pages, emails, presentations, and other customer-facing communications.
- Help define, maintain, and evolve the Music & Arts brand voice, ensuring copy is clear, consistent, audience-relevant, and aligned across channels.
- Partner closely with Brand, Digital, Marketing, Creative, School Services, Lessons, and other teams to translate business objectives into compelling stories and content.
- Build and maintain editorial/content calendars that connect Associate communications with key brand, seasonal, education, and business moments.
- Edit and proofread high-visibility communications and creative copy, ensuring message clarity, accuracy, consistency, and brand alignment.
- Drive Associate engagement, inform Associates, and reinforce Music & Arts priorities, culture, values, and vision.
- Monitor and measure the impact of Associate communication and content campaigns.
- Make recommendations as needed to ensure communication goals are achieved.
- Develop and communicate quantitative and qualitative metrics evaluating the effectiveness of communications and content.
- Serve as a trusted communications partner and voice for the team, helping leaders translate business priorities into clear, engaging messages.
- Lead, coach, and mentor members of the team and/or cross-functional partners as appropriate.
- Support Music & Arts events, Town Halls, Leadership Meetings, and other key Associate experiences.
- Bachelor's Degree in Communications or a related field is required (OR 5-7 years of directly relevant experience)
- A minimum of 5 years of directly relevant work experience (in addition to degree or years of previous experience)
- Experience managing people and/or leading cross-functional work.
- Collaborative, proactive, flexible, can-do attitude.
- Strong project and program management skills, able to drive multiple projects simultaneously.
- Exceptional written and oral communication skills, with the ability to shift voice and tone across Associate and customer-facing audiences.
- Advanced proficiency with digital communication and content platforms; experience with O365 or similar tools is a plus.
- A demonstrated passion for audience experience across engagement, design, written and rich media communications, with an understanding of how to use each to achieve communication and brand goals.
- Skilled in multi-tasking, delivering under tight timelines, adapting quickly to change.
- Ability to create and foster productive and engaging employee relationships.
- A strong eye for visual design, creative storytelling, and brand consistency.
- Working knowledge of AP Style and strong writing, editing, proofreading, and copy-development skills.
- A writing portfolio that demonstrates communications, storytelling, and/or brand copy work is available for review.
- Experience partnering with creative, marketing, digital, social, or agency teams; basic knowledge of Adobe Creative Suite is a plus.
- A POSITIVE attitude and team player in a collaborative environment
Vacancy posted 1 day ago
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