Marketing Specialist

Job Description

Job Description

Role:

The Marketing Specialist supports the Marketing Team in all areas, including implementing marketing campaigns across various channels, such as email, social media, paid search, and display advertising. The Marketing Specialist aids in organizing and managing credit union events, such as branch promotions, community outreach, member appreciation events, and other promotional activities to enhance brand recognition and increase membership growth. This position also plays a crucial role in producing marketing materials for the credit union's subsidiary, First Service Wealth Management, and the employee-established charity, the You First Foundation. Additionally, the Marketing Specialist promotes a thriving internal culture, represents the credit union in the community, verifies data for marketing communications, and fosters and maintains strong relationships with vital Select Employee Groups.

Essential Functions & Responsibilities:

Serves as a champion for First Service’s workplace culture and is a point of contact for internal clients. Assists the Senior Marketing Specialist in managing marketing projects for the credit union and its subsidiaries. Meets with internal clients, understands the project goals, follows the established project timeline, manages the project, ensures the project is completed on time, reviews the final work to ensure it is accurate and within brand guidelines, and measures the results to ensure that the project met the original goal(s).

Assists with promotions and execution of company events, including financial education workshops, community and corporate events, grand openings, You First Foundation events (annual scholarship & ceremony, raffle, and golf tournament), and the annual member meeting. Helps manage the marketing deliverables for existing and new Select Employee Groups to build and strengthen relationships. Works with branch managers to identify and execute strategies to succeed inside and outside their branch.

Collaborates with Graphic Designer and Content Marketing Specialist to produce images, social content, and video as needed. Supports the department with data validation, including email campaigns, direct mail marketing, and member communication.

Assists Senior Marketing Specialist with managing vendor quotes and sample proofs (such as direct mail, promotional products, and brochures). Helps with maintaining effective internal communications to inform all employees of marketing campaigns and objectives in a timely manner. Supports the updating of department intranet content to ensure the information is accurate and current.

Performs other job related duties as assigned.

Performance Measurements:

1. Meet or exceed the credit union's planned market share, assets, loans, and other product/service objectives as stated in the business plan. 

2. Accomplish all assigned projects in accordance with applicable credit union policy and procedures as well as any state and federal rules and regulations, keeping management informed of any problematic areas. 

3. Ensure all marketing initiatives and communications (such as brochures, website, signs, and billboards) are accurate, timely and within budget guidelines. 

4. Reinforce company culture, providing, accurate service and support to all members and associates. 

5. Analyzing large amounts of information and distill key points.

Knowledge and Skills:

Experience: One to two years of experience in marketing or advertising, preferably in the financial services industry

Education: A bachelor's degree in Marketing, Communications, Journalism, or equivalent professional-level work experience. 

Interpersonal Skills: Work involves much personal contact with others inside and/or outside the organization for the purpose of first-level conflict resolution, building relationships, and soliciting cooperation. Discussions involve a higher degree of confidentiality and discretion, requiring diplomacy and tact in communication. 

Other Skills: 
• Require strong written and verbal communication skills.

• Requires the ability to build strong relationships both inside and outside the credit union.

• Requires a high level of problem solving capabilities as well as curiosity, self-motivation and adaptability.

• Requires creativity and innovation for finding new and more efficient ways of doing things.

• Requires excellent time management skills and the ability to schedule work activities so deadlines are met and goals are accomplished in a timely and organized manner.

• Requires exceptional attention to detail.

• Requires strong work ethics and the ability to work with a fast-paced team.

• Proficiency in Microsoft Office Suite required.

• Desirable skills include graphic design, social media management, event planning and coordination, retail marketing, video creation and editing, as well as experience with Adobe Creative Cloud.

• Must be passionate about personal growth and learning.

Physical Requirements :  While performing the duties of the job, the employee is regularly required to:

• Position self to move about the work area

• Reach, grab, sort

• Communicate in person and via telephone or video chat

• Identify and recognize small font communication

• Ability to transport a minimum of 40 pounds