Social Media & Marketing Specialist

Social Media & Marketing Specialist

Park Avenue Group is partnering with a growing pharmaceutical organization in the search for a Social Media & Marketing Specialist to develop and execute marketing initiatives that strengthen brand awareness, support recruitment and business growth, and engage patients, providers, and the broader community.

This is an opportunity for a creative, data-driven marketing professional to take ownership of social media, digital marketing, content creation, campaigns, and brand communications within a highly regulated industry.

Responsibilities:

• Develop and execute social media and digital marketing strategies across LinkedIn, Facebook, Instagram, X/Twitter, YouTube, and other relevant platforms.
• Create engaging written, visual, and video content for social media, websites, email campaigns, newsletters, presentations, brochures, and digital advertising.
• Manage content calendars, social media scheduling, community engagement, and audience interactions.
• Support strategic marketing campaigns, product launches, educational programs, recruitment initiatives, and community outreach events.
• Manage email marketing campaigns and marketing automation platforms.
• Support SEO, SEM, website content, paid digital advertising, and lead-generation initiatives.
• Maintain consistent branding across internal and external communications.
• Monitor social media trends, competitor activity, and industry developments to identify new opportunities.
• Track marketing KPIs, including reach, engagement, follower growth, conversions, and ROI.
• Prepare marketing performance reports and recommendations for leadership.
• Collaborate with leadership, pharmacy operations, HR, sales, and external vendors.
• Ensure marketing and social media content aligns with applicable pharmaceutical, healthcare, HIPAA, FDA, and company compliance requirements.
• Support approval processes and maintain awareness of regulatory changes impacting marketing communications.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field required; master's degree preferred.
• 2–5 years of experience in social media, digital marketing, or healthcare/pharmaceutical marketing.
• Experience in pharmaceutical, healthcare, specialty pharmacy, PBM, biotechnology, or medical device industries preferred.
• Proven experience developing and executing multi-channel marketing campaigns.
• Strong content creation skills, including photography, graphic design, videography, and video editing.
• Experience managing paid social media campaigns and digital advertising budgets.
• Proficiency with Canva, Adobe Creative Suite, and marketing platforms such as Mailchimp, Constant Contact, or HubSpot.
• Familiarity with SEO, SEM, website management, marketing automation, CRM platforms, and Google Analytics.
• Strong analytical, project management, organizational, and problem-solving skills.
• Excellent written and verbal communication skills with exceptional attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of FDA, HIPAA, and healthcare advertising compliance preferred.
• Experience presenting marketing metrics and recommendations to senior leadership.
• Bilingual English/Spanish skills preferred.
• Willingness to travel occasionally for company events, conferences, outreach initiatives, and educational programs.