Director, Marketing

Director, Marketing

HUNT VALLEY, MD, US, 21031

McCormick is a leader in herbs, spices, seasonings, and condiments and we're always looking for new people to bring their unique flavor to our team. McCormick employees all 14,000 of us across the world are what makes this company a great place to work. We are looking to hire a Director, Marketing to join the team based at our Global Headquarters in Hunt Valley, Maryland. The position is hybrid eligible (50% onsite per month). The best people deserve the best rewards. In addition to the benefits you'd expect from a global leader (401k, health insurance, paid time off, etc.) we also offer: competitive compensation, career growth opportunities, flexibility and support for diverse life stages and choices, wellbeing programs including physical, mental and financial wellness, and tuition assistance.

Position Overview

Under general direction of the VP Global Brand Marketing, this role is responsible for leading brand strategy and the development and activation of fully integrated marketing campaigns for the McCormick and Club House Spices & Extracts brands in North America. This individual will build and lead execution of the marketing plans that drive commercial business objectives including brand awareness, consideration, trial, and advocacy. This key leader will work with cross-functional teams and manage external agencies to develop brand campaigns to drive growth.

Key Responsibilities

• Elevate McCormick's brand positioning, messaging, and visual identity to build emotional connections with consumers and reinforce its status as a leader in its top categories.
• Lead annual marketing planning process and support leadership in driving a 3-year roadmap for the McCormick and Club House brands.
• Oversee the creation of impactful seasonal/tentpole and always on marketing campaigns, partnering with key cross functional partners including media, social media, public relations, digital, and sales, ensuring alignment with target audience insights and business goals.
• Lead external agencies and internal studio teams to bring to life all aspects of creative content strategy and development across McCormick paid, owned and earned channels.
• Lead creative agency partnerships to execute large-scale campaign photo and video shoots, and always on digital content.
• Partner with consumer insights and growth teams to generate data-backed insights, strategies, and best practices for brand marketing plans and campaigns through comprehensive market research and analysis.
• Partner with the media, and insights teams to measure effectiveness of paid, owned, and earned activity, reporting on insights and optimizing programs based on data.
• Lead, mentor, and grow a high-performing global team of marketers.

Required Qualifications

Bachelors Degree in Marketing, Communications, Business, or other related field of study; MBA preferred At least 10+ years of experience in marketing with 5+ years' experience in brand marketing leadership positions Extensive experience in leading integrated marketing campaigns in Consumer Packaged Goods (CPG), with experience in food & beverage strongly preferred Experience in brand and portfolio management, with a strong understanding of commercial business goals and metrics Experience leading creative and media agency partnerships, from RFP through campaign execution and measurement Consumer-centric with a deep understanding of digital, social and retail media platforms and trends Extremely strong creative and analytical skills, coupled with ability to turn data into actionable insights Exceptional executive-level presentation skills and the demonstrated ability to interact effectively with all levels of the organization and externally Demonstrated success in building and evolving organizations, leading global and diverse teams, and fostering cross-functional collaboration is essential Proven analytical, project management, and organizational skills with strong written and verbal communication skills required

Base Salary: $140,610-253,080 Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick's Incentive Bonus (MIB) Plan/ McCormick's Sales Incentive Bonus (SIB) Plan/ McCormick's Dividend Program.

Why Work At McCormick?

As a McCormick employee you'll be empowered to focus on more than your individual responsibilities. You'll have the opportunity to be part of something bigger than yourselfto have a say in where the company is going and how it's growing. Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.