Brand Activation Coordinator

At WillScot, our team of nearly 5000+ people makes our company a Great Place to Work® and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve. Learn more about WillScot and who we are, here.


As North America's leading provider of complete temporary space solutions, we have helped customers across 260+ locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More.


ABOUT THE JOB:

The Brand Activation Coordinator will serve as the connective bridge between our brand and external partners. This role coordinates and owns the execution of marketing programs tied to external partnerships, sponsorships, and brand appearances, along with managing the Promo Store. This role is ideal for a detail-oriented person who can turn partnership agreements into organized, executable workflows.

WHAT YOU'LL BE DOING:

Partnership & Sponsorship Activation :

• Coordinate assets, timelines, and approvals to ensure contractual deliverables are executed as planned.
• Manage and track partnership and sponsorship deliverables.
• Serve as a point of contact for internal teams and external partners on activation-related needs.

Event & Brand Presence Support :

• Work in conjunction with our Tradeshow & Event Specialist to determine what event-related advertising and sponsorship we will pursue.
• Determine in-booth giveaways and coordinate design, purchase, and acquisition.
• Collaborate with events, sales, and rand eam to ensure consistent and professional brand representation.

Trade Publications & Advertising Execution:

• Manage trade publication and advertising opportunities, including scheduling, specs, asset delivery, and deadlines.
• Coordinate with internal stakeholders, creative and design team, and external publishers to execute print and digital placements.
• Track opportunities and ensure all placements align with brand guidelines.

Print, Promotional & Merchandising Strategy :

• Own the company Promo Store and manage promotional item selection, ordering, inventory, and fulfillment.
• Execute print and promotional material needs for events, partnerships, and brand programs in conjunction with internal stakeholders and the creative and design team.
• Work with vendors to secure pricing, timelines, and quality standards.

Cross-Functional Collaboration and Support :

• Collaborate with brand, events, sales, and external partners to support integrated marketing activations.
• Manage documentation, tracking, and reporting of activation efforts.

EDUCATION AND QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required . Reasonable accomodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's Degree in Marketing, Communications, or related field.
• Minimum three years of experience in marketing coordination, event marketing, brand activation, or partnership support roles.
• Strong organizational and project-management skills with high attention to detail.
• Experience cooridnating events, sponsorships, or partnerships.
• Comfort managing multiple timelines, vendors, and stakeholders simultaneously.
• Clear written and verbal communication skills.
• Experience with print production, promotional items, or trade advertising.
• Ability to work cross-functionally and adapt in fast-paced environments.

This is an in-office role; not hybrid. Travel up to 10% to support WillScot events.

Note: This job description may not include all duties and responsibilities for the above-named position. Management may modify tasks and responsibilities at their discretion at any time.

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This posting is for a(n) New Position.


Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more! More information about benefits may be found here. Many positions also have variable pay opportunities including commission, bonus, performance rewards, or other incentive programs.

We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.