Senior Product Marketing Manager

Summary
Spark is the only platform purpose-built for independent Medicare brokers and agencies, giving 10,000+ brokers everything they need to run and grow a modern Medicare business.

This is a foundational PMM hire with real scope. Youll own the full product marketing function — shaping how Spark is positioned in the market, leading go‑to‑market strategy for new products and segments, building the content and programs that establish Spark as a technology leader, and partnering with sales and customer success to drive broker adoption and growth. Its a build role, which means youll be setting the foundation, not inheriting one. The upside is that youll have genuine ownership and the ability to leave a real mark on how one of the fastest‑growing companies in Medicare goes to market.

Youll sit at the intersection of product, sales, and marketing, translating complex Medicare platform capabilities into clear narratives that resonate with independent Medicare brokers and agencies. Youll be both a strategist and an executor, owning the content and collateral you create while partnering closely with demand gen, sales, and customer success. Youll report to Sparks VP of Marketing.

What Youll Do
Positioning, Messaging & Narrative

Own Sparks core platform narrative and messaging framework across Medicare brokers and agencies

Develop and maintain differentiated positioning for Sparks products and capabilities

Build and evolve buyer personas grounded in ongoing market research and customer conversations

Maintain competitive intelligence and communicate findings across the organization

Product Launch Management

Lead end‑to‑end GTM execution for product and feature launches, from strategy through post‑launch measurement

Own cross‑functional launch readiness across product, design, DG, sales, and customer success

Define and track success metrics tied to awareness, adoption, and sales impact

Go‑to‑Market Strategy

Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments

Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight

Build the strategic POV on where Spark plays and how we win in each segment

Technology Leadership & Content

Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space

Produce thought leadership, product‑focused content, and adoption‑driving materials — as both creator and strategist

Partner with demand gen and content marketing to extend reach and drive awareness

Leverage AI tools to accelerate research, content creation, and synthesis

Customer Marketing & Lifecycle

Build on Sparks existing foundation to develop lifecycle programs that drive product adoption and broker engagement

Design communications that help brokers and agencies get more value from Sparks platform and capabilities

Partner with customer success and product to identify adoption gaps and address them through marketing programs

Sales & Growth Enablement

Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one‑pagers, objection handling guides

Partner with sales on messaging strategy for new agency segments and product offerings

Run enablement trainings and ensure field teams can confidently represent Sparks value proposition

What Were Looking For

5–8+ years of product marketing experience in B2B technology — youve been in the seat long enough to own something real

Proven track record of owning GTM strategy and launch execution for a net‑new product, product tier, or customer segment

Strong positioning and messaging skills, with work samples youre proud of and a clear point of view on what makes great PMM craft

Experience building sales enablement programs and the collateral that helps field teams win deals

Demonstrated ability to learn quickly and adapt to new industries, products, and personas

Highly curious by nature: you ask a lot of questions, do your own research, and think things through before acting

True cross‑functional ownership — youve driven projects across product, sales, and marketing and held accountability for outcomes

Strong IC writing and content creation skills — you can produce polished assets, not just briefs

Proficient with AI tools to accelerate your work

Comfortable operating in a build environment with limited historical infrastructure

Nice To Haves:

Experience in health tech, insurance tech, or a similarly complex or regulated industry

Customer marketing or lifecycle marketing experience

Familiarity with channel or partner‑led GTM motions

Experience at a high‑growth startup where youve had to build from scratch

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