Account Director (West Coast)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Account Director (West Coast) based in the United States. The Account Director will play a pivotal role in expanding the agency's presence on the U. S. West Coast, with a particular focus on the gaming and entertainment industries. Combining strategic leadership with hands-on account management, you will oversee major client relationships with gaming publishers, platforms, and brands. You will lead creative teams in developing impactful social-first campaigns, influencer initiatives, creator partnerships, and gaming activations. The role requires a deep understanding of gaming culture, digital communities, and emerging social trends to deliver authentic and engaging experiences. You will also take ownership of account profitability, identify business development opportunities, and drive sustainable client growth. Working across creative, strategy, influencer, and production teams in the U. S. and UK, you will foster collaboration and ensure outstanding campaign delivery. This is an exciting opportunity to help establish a growing agency's West Coast footprint while shaping the future of social-first gaming marketing. Accountabilities In this role, you will lead strategic client partnerships, inspire high-performing teams, and drive commercial growth while delivering innovative campaigns across the gaming and entertainment sectors. Your responsibilities will include: - Lead gaming client relationships: Serve as the senior point of contact for gaming publishers, platforms, and brands, developing a strong understanding of their release calendars, player communities, business objectives, and commercial priorities.

- Lead and develop teams: Manage, mentor, and inspire a growing account team across different time zones, fostering a collaborative, supportive, and high-performance culture. - Drive commercial performance: Take ownership of account profitability and growth, identify opportunities to expand existing client relationships, and ensure projects are delivered on time, within budget, and to the highest quality standards. - Provide strategic direction: Guide the development of innovative, social-first campaigns, creator programs, and gaming launch activations that generate measurable business impact. - Develop West Coast business opportunities: Leverage your professional network to establish new client relationships, generate leads, contribute to business development pitches, and strengthen the agency's position within the gaming industry. - Oversee campaign execution: Ensure creative concepts and strategic initiatives translate into effective campaigns that meet client expectations and commercial objectives. - Promote cross-functional collaboration: Work closely with creative, strategy, influencer, and production teams across the U. S. and UK to ensure seamless project coordination and delivery. - Leverage gaming culture: Stay connected to gaming communities, streamers, YouTubers, TikTok creators, Twitch, Discord, and Reddit to identify emerging trends and translate cultural insights into relevant marketing strategies. - Build strategic partnerships: Act as a trusted advisor to clients, delivering exceptional experiences and strengthening long-term relationships. - Contribute to agency growth: Bring entrepreneurial thinking, fresh ideas, and industry expertise to help shape the agency's expanding U. S. operations. Requirements The ideal candidate is a commercially driven account leader with extensive agency experience, a strong understanding of gaming culture, and an established network across the West Coast gaming and creator industries. The following qualifications are expected: - At least 8 years of experience managing major accounts or global clients within a fast-paced agency environment.