Brand and Creative Marketing Lead

Job Description

Job title: Brand and Creative Marketing Lead

Company: Apex Marketing Group

Location: Tampa, FL (in person at headquarters, with travel)

Job type: Full time

Pay: $65,000 to $75,000 per year, based on experience

About the role

Apex Marketing Group is headquartered in Tampa, FL. We are looking for a one person marketing department who can take the wheel and run. You will own graphic design, social media, and tradeshow execution across AMG and Astro Leaf, our new tobacco leaf wrap brand. Our Instagram, TikTok, and X pages are set up and ready, and you will launch them from zero.

We are being upfront: this role wears many hats. You will design your own graphics, run the socials, work our tradeshows, and support the brand wherever marketing is needed. The pay reflects that. This is not a role where someone hands you a brief for every task. We want someone who understands the business and creates proactively.

What you will do

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1. Lead tradeshow marketing. Take our existing Tradeshow SOP, follow it, and improve it with your own ideas for promotion, booth presence, and follow up. Create teasers and countdown content before each show and cover the booth live.
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2. Design graphics and marketing assets in house, including flyers, promotional graphics, and point of sale (POS) materials. Help source and manage production of POS materials when needed.
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3. Build and run the Astro Leaf presence on Instagram, TikTok, and X, with a clear content calendar and consistent posting.
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4. Shoot and edit your own Reels, short videos, and static images covering product, lifestyle, events, and locations.
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5. Source, vet, and recruit creators and influencers to feature our brands organically. Present candidates and proposed rates to leadership for approval.
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6. Engage with the community daily: reply to comments and DMs, interact with fan and creator posts, and use social listening to track mentions and trends. Replies follow a brand voice you will refine with leadership, who are available daily for tone guidance.
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7. Design, update, and help renovate our website.
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8. Report monthly on growth, engagement, community sentiment, and creator performance, starting at the 60 day mark, and adjust strategy from the data.
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Compliance, built into everything you do

Astro Leaf is a tobacco product, so compliance is part of every task, not a separate duty.

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1. Paid promotion of tobacco is not allowed on social platforms, so organic content, community, and creator partnerships are our growth channels.
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2. Follow platform rules, age gating, health warning standards, and FTC disclosure requirements on every account, with a plan to protect and recover accounts.
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3. Keep community replies compliant: no sales or purchase links, and no engagement with anyone who is under 21.
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4. Apply the same standards to event content, creator partnerships, POS materials, and website work.
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What we are looking for

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1. 3+ years running brand social media, with results you can show.
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2. A portfolio of your own graphic design and short form video work, and the results it drove.
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3. Experience working tradeshows, events, or brand activations.
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4. Experience sourcing and managing creator partnerships
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5. Strong working knowledge of Instagram, TikTok, and X policies for restricted products.
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6. Experience in community management and social listening, with a strong feel for brand voice.
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7. Website design or renovation skills.
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8. Self managed, reliable, and fast, with the judgment to protect the brand.
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Nice to have

Familiarity with wholesale, convenience, or smoke shop industries, and experience sourcing print or POS materials.

Location and travel

This is an in person, in house role at our Tampa, FL headquarters. It includes travel to tradeshows around the US throughout the year. When we ask you to attend, all travel expenses are covered by the company.

How to apply (required)

We only review applications that include all of the following. Others will not be reviewed.

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1. Your resume.
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2. Links to your most successful social projects, with the results they drove (reach, engagement, follower growth, sales, or leads). Every metric must include its timeframe. For example, “gained 10,000 followers in 90 days” counts, “gained 10,000 followers” does not.
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3. Examples of your design work and any tradeshow or event content.
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Candidates must be 21 or older. Astro Leaf is a tobacco product.