Digital Analytics Manager

"Off The Wall" since 1966, Vans ® is the original action sports brand. Vans promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the House of Vans 2. Your ROLE with us Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side‑by‑side with a team of people who think and live “Off the Wall,” Vans just may be the place for you. The Manager, Digital Insights leads the strategy, development, and activation of digital analytics and insights across the eCommerce business. This role owns the end-to-end insights ecosystem -translating data into clear, actionable direction that drives performance across the full customer funnel. Reporting directly to the Head of eCommerce for the AMER Region, this leader serves as a thought partner to the broader eCommerce team. This role translates reporting to proactively shape strategy, identify growth opportunities, and influence decision‑making. The Manager builds scalable analytics capabilities, advances forecasting accuracy, and champions a data-driven culture that improves conversion, engagement, and long‑term business outcomes. This is a hybrid role, working 3 days/week in our Costa Mesa, CA headquarters. Let’s break down that day-in-the-life a bit more. Own digital insights strategy: Define and lead the digital analytics roadmap, evolving tools, capabilities, and frameworks to support business growth. Lead full-funnel performance analytics: Oversee analysis across acquisition, engagement, conversion, retention, and revenue to identify key drivers of performance. Translate insights into action: Deliver clear recommendations that inform eCommerce strategy, site experience, marketing effectiveness, and merchandising decisions. Drive executive storytelling: Lead weekly, monthly, and seasonal business readouts with a strong POV on performance, drivers, and next actions. Elevate forecasting & planning rigor: Own digital forecasting frameworks, track forecast accuracy, and improve predictability through data-driven modeling. Identify growth opportunities: Analyze customer behavior, site journeys, and campaign performance to uncover opportunities to improve conversion, AOV, and retention. Lead cross-functional influence: Partner with Marketing, Merchandising, Product, and Planning to embed insights into roadmaps and business decisions. Advance personalization & optimization insights: Measure and inform CRO, personalization, and testing programs to maximize ROI and customer experience. Build scalable reporting solutions: Oversee dashboard development, automation, and KPI frameworks to enable fast, accurate decision‑making. Champion data‑driven culture: Elevate analytics adoption, best‑practices, and literacy across the organization, driving more informed decision‑making at all levels. What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5-7+ years of experience and professional achievements. The foundation skills you will need in this position are: Advanced analytics expertise: Deep experience in digital analytics tools (e.g., GA4 #J-18808-Ljbffr