Brand Manager, Splenda

Brand Manager, Splenda®

The Brand Manager role is responsible for managing the equity for the Splenda® brand. The Splenda® Brand is the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda® every day.

The role will blend analytical rigor with hands-on commercial ownership across assigned product group. The Brand Manager will leverage syndicated data and strong financial acumen to monitor portfolio performance, optimize assortment, and commercialize new products from idea to shelf; all while leading projects cross-functionally. The ideal candidate is someone who thinks like a general manager, brings curiosity and drive, and thrives in a collaborative, fast pace, and dynamic work environment.

Splenda® brand has brought sweetness to the world since 1992. Today, the Splenda® brand is the most recognizable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets. And it's the #1 recommended brand of sweetener by healthcare professionals. From original Splenda® Zero Calorie Sweetener to Splenda® Naturals, the Splenda® brand portfolio of products reinforces our position as a category leader, with more delicious new products to come as we help people live happier, healthier, and longer lives.

Essential Duties and Responsibilities

• Approach owned product groups with a general manager mindset, supporting P&L management, strategic planning, and decision-making to help drive growth and profitability across the portfolio
• Apply strong financial acumen to analyze brand performance, build budgets, and inform pricing, promotion, and margin decisions
• Pull, interpret, and act on insights from syndicated data sources (Nielsen, Circana, Numerator, Scintilla, 84.51) to identify trends and drive data-backed recommendations
• Lead cross-functional projects across teams including sales, supply chain, R&D, finance, and marketing to deliver against brand objectives
• Commercialize new products from concept to shelf, managing each project through the full development lifecycle and establishing KPIs to measure post-launch performance
• Continuously monitor portfolio performance and optimize assortment through SKU rationalization, new product innovation, customer gap-fill opportunities, and item ranking analysis
• Identify key consumer messaging and claims for the brand to drive category growth and share
• Develop brand campaign and content with marketing communications team
• Develop full year activation calendar with breakout of brand tactics, spending needs and activation timing.
• Align brand plans with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross functional technical leaders like R&D, Insights, Supply Chain & Purchasing
• Continual examination of business performance to identify areas of success, apply learnings and when needed take corrective action.
• Ability to manage multiple projects at the same time and prioritize efforts.
• Ensure flawless execution and manage the business with a high sense of accountability.
• Collaboration with sales and operations

Desired Skills & Required Experience

• BS/BA in business, marketing or related discipline required. MBA preferred.
• 5+ years previous experience, ideally with CPG products background. Experience in Food is preferred.
• Extensive knowledge of sales and marketing strategies, principles and practices
• Possess strategic thinking, leadership, teamwork and analytical skills.
• Demonstrate Intellectual curiosity and a drive to learn the business, contribute ideas, and grow within the role
• Collaborate effectively as a team player who builds strong working relationships and supports shared goals
• Heartland's culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
• Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
• Collaborative attitude, work harmoniously with internal and external cross functional partners
• Position is in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis (Relocation eligible). Occasional business travel required for 2x annual sales meetings as well as Customer sales calls and Consumer research.

Physical Demands

• Must be able to physically perform the functions of climbing, balancing, stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions.
• Must be able to sit for extended periods of time and interact with computers, telephone, and other electronic media.
• Must possess visual acuity to document company records.
• Must be able to lift 20 pounds.