Social Media Specialist

The JobWere looking for a Social Media Specialist to join our team in Woodland, CA. Our customers include ranchers, farmers, off-gridders, pond enthusiasts, and even national forests, and we ship pumps to all 50 states, so a lot of different people are engaging with our content. Essential job duties:Develop and manage social media strategy and day-to-day execution across our platforms (YouTube, Instagram, TikTok, Facebook) to build brand presence and grow our audienceCreate and curate engaging content (photo, video, copy) for RPS Solar Pumps and RPS Water Pumps.Build and maintain an active editorial calendar across all social channels and schedule consistent postsMonitor and manage community engagement, responding to audience comments and messages, and fostering genuine relationships with our rural and ag audience.Track social performance metrics (engagement rate, reach, watch time, follower growth, web traffic)Report performance insights that identify successful content and areas for growthAnalyze social performance data and translate findings into actionable recommendations that improve content effectiveness and engagementIdentify platform and content trends relevant to rural and agricultural audiences, and monitor best-in-class brands and creators in the space.Coordinate paid social campaigns, including audience segmentation and A/B testing to inform targeting and channel strategy.Support influencer, ambassador and partner social collaborations.Optimize content for SEO and platform discovery optimization (titles, tags, hashtags)Adapt and repurpose content so it feels native to each channel (YouTube, Facebook, Instagram, TikTok)Aid in lead generation across organic and paid channels by building content funnelsPartner with the Content Marketing Specialist on A/B testing strategy for ads and organic content, then apply what wins to targeting and channel strategyConduct ongoing competitive analysis and monitor best-in-class brands, creators, and emerging platform trendsCollaborate cross-functionally with Marketing, Customer Support, and Sales teamsComfortable shooting content in outdoor and agricultural settings, including farms and ranches; must be able to lift up to 25 lbs and work in variable weather conditionsWhat You BringYoure excited about work that directly impacts peoples lives and our planet. Whether youre tech-savvy, customer-obsessed, mechanically inclined, or all three, you bring curiosity, team collaboration, and a strong sense of purpose to the table.You might be a great fit if you:Bachelors degree and/or 1 to 3 years of social media and/or marketing experienceHave hands-on photo, video, and copywriting skills with a proven eye for what engages an audience and what looks good on video and photoUnderstand audience segmentation and can build and run an A/B testing strategy across both ads and content; you know how to test, read the results, and optimizeAre organized, detail-oriented, and a strong note taker who can run an editorial calendarHave experience with analytics tools like Google Analytics and YouTube Analytics, and can translate data into clear, actionable recommendationsHave experience supporting or coordinating paid social campaigns and are comfortable working across teams and asking questions to learn quicklyCan leverage AI tastefully and in line with our brand guidelines, using it to boost workflow efficiency and spark ideation without losing the authentic voice our audience connects withMust have a portfolio to share, with examples of social channels youve grown or campaigns youve runBonus points if you have experience with influencer, dealer, or partner marketing/collaboration programs.Bonus points if you have experience with Shopify, WordPress, affiliate/UGC programs, or DTC ecommerceExtra bonus if you have a background in outdoor living, ranching, or agricultureCan troubleshoot creatively and think like a customerBelieve in rural resilience Want to be part of a team where mission isnt a buzzword; its the reasonWhy Youll Love Working HereComprehensive Benefits: 401K match, health care, paid holidays, PTO, sick leave, and pet insurance.Unique Perks: Off-grid and volunteer PTO days, triple-your-impact donation matching, and AAA Roadside Assistance membership.Vibrant Culture: Unlimited coffee, regular parties, delicious food, karaoke nights, and a fun-loving team spirit.Work-Life Balance: We operate Monday through Friday, keeping weekends sacred for rest and family time.Farm Fresh Goodness: Enjoy our company garden, and meet our resident chickens and ducks; fresh veggies and eggs are on us!Compensation & BenefitsWe believe in rewarding work that matters. We know great candidates sometimes dont tick every box. If youre excited about the role and our mission, wed still love to hear from you.
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