Social Media Strategist and Content Creator

Social Media Strategist And Content Creator

Agency: East Texas A&M University

Location: Commerce, Texas

Job Type: Staff

Job Description:

The Social Media Strategist and Content Creator, under general supervision, advances the awareness, visibility, engagement, and public voice of East Texas A&M University through strategic social media planning, content creation, and day-to-day management of the university's primary social media channels. This position is responsible for managing the main @etamu social accounts; planning, creating, and publishing content; supporting real-time and event-based storytelling; monitoring engagement and brand mentions; and recommending adjustments based on platform performance and audience response. Working in coordination with the Director of Website Applications Development & Administration Webmaster, this position helps align social media activity with university priorities related to student life, enrollment, engagement, and brand promotion, while also providing guidance and day-to-day direction to student workers and campus contributors involved in content creation and social media management.

ETAMU is a fast-growing public university with a strong reputation for academic excellence, research innovation, and student success. With over 140+ degree programs, a 20:1 student-to-faculty ratio, and nationally ranked online and graduate programs, ETAMU is committed to transforming lives through quality education. Our employees benefit from a collaborative community, cutting-edge research opportunities, and outstanding resources.

Duties & Responsibilities:

• Manage the university's primary @etamu social media accounts and maintain a strategic, consistent, and engaging presence across designated platforms.
• Develop and execute social media content plans, calendars, and campaigns that support university priorities related to student experience, enrollment, engagement, events, and brand promotion.
• Create, write, edit, capture, and publish social media content, including captions, graphics, photography, short-form video, stories, and other platform-appropriate assets.
• Lead day-to-day social media execution involving student workers and help direct, organize, and maintain the workflow of content creation and publishing activities.
• Provide live and near-live social media coverage for university events, campus activities, student engagement moments, and other high-visibility opportunities.
• Actively manage comments, direct messages, audience engagement, and brand monitoring across primary university channels.
• Monitor brand mentions, audience sentiment, platform trends, and content performance, and recommend appropriate responses or adjustments in coordination with university communications leadership.
• Collaborate with the Assistant Director of Marketing Analytics and Performance Insights on engagement reporting, audience behavior analysis, and recommendations to strengthen content performance and reach.
• Coordinate with campus units and contributors to identify content opportunities, collect information, and support social storytelling tied to academics, student life, faculty achievement, athletics, research, campus culture, and enrollment priorities.
• Help develop and maintain content calendars and social media plans for major initiatives, campaigns, events, and seasonal university priorities.
• Coordinate with the Director of Website Applications Development & Administration Webmaster on content planning, message alignment, editorial quality, and integration with broader communications priorities.
• Support institutional standards, governance practices, and content expectations for unit-level social contributors across campus and help coach contributors toward stronger, more consistent execution.
• Collaborate across Marketing and Communications, including with web, photography, video, enrollment, athletics, and related partners, to coordinate content planning and execution for major priorities.
• Support university communications efforts during issues, incidents, or high-priority moments by assisting with timely digital messaging, coordinated content distribution, and audience-facing updates as assigned.
• Assist in maintaining content workflows, planning tools, and asset organization for social media strategy and execution.
• Perform other duties as assigned.

Minimum Requirements:

• Education: Bachelor's degree in communications, marketing, journalism, public relations, English, digital media, or a related field, or equivalent combination of education and experience.

• Experience / Knowledge / Skills:
• Three years of related experience in social media, communications, marketing, content creation, digital engagement, or a related field.
• Strong writing, editing, visual storytelling, and verbal communication skills.
• Knowledge of social media platforms, content strategy, engagement practices, social listening, and platform trends.
• Strong interpersonal, planning, and organizational skills.

• Ability to:
• Create content that is audience-aware, platform-appropriate, and aligned with university voice and priorities.
• Manage multiple deadlines, work independently, and adjust quickly in a fast-moving content environment.
• Lead day-to-day channel execution while coordinating with student workers and campus contributors.
• Monitor performance and make practical recommendations based on analytics and audience response.
• Build collaborative working relationships across units and help guide contributors toward strong content and social media practices.

• Licensing/Professional Certifications: None
• Physical Requirements: None
• Other Requirements: This position may require work beyond normal business hours, including evenings and weekends, as work requirements indicate.

Preferred Education / Skills/ Experience:

• Experience in higher education, student-facing communications, or another mission-driven organization.
• Experience managing flagship or brand-level social media accounts.
• Experience creating photo, video, story, and short-form content for institutional or brand channels.
• Experience leading day-to-day social execution involving student workers, interns, or contributors.
• Experience using analytics to evaluate content performance and improve engagement.
• Experience covering events or producing real-time social media content in a professional environment.
• Experience helping guide contributors in content creation or social media practices.

Supervision Of Others:

May provide day-to-day direction, guidance, and workflow coordination for student workers and campus contributors involved in social media content and execution.

Why Work At East Texas A&M University?

Competitive Benefits & Work-Life Balance:

• Employee tuition assistance for master's and doctoral programs.
• Comprehensive benefits package including health, dental, vision, life, and long-term disability insurance.
• ETAMU contributes to employee health and basic life insurance premiums.
• 12-15 days of annual paid holidays, plus up to eight hours of paid sick leave and vacation each month.
• Automatic enrollment in the Teacher Retirement System of Texas (TRS), with optional additional retirement plans (ORP).
• Physical wellness program and wellness release time for eligible employees.

Career Growth & Development:

• Access to cutting-edge research opportunities at a designated R2 Research Institution.

Academic Excellence:

• ETAMU is ranked among the top 30% in five online degree programs and offers national recognized academic programs.
• Over 140 degree programs, including nationally ranked online and graduate options.
• First accredited institution to offer a competency-based bachelor's degree in criminal justice.
• Distance education offerings in Corsicana, Dallas, Frisco, McKinney, Mesquite, Bryan, and online.

State-of-the-Art Facilities:

• Work in advanced facilities such as the 113,470-square-foot Nursing and Health Sciences Building, featuring a state-of-the-art simulation hospital and a 1,300-acre agricultural research farm.

Vibrant Campus Life:

• Engage with over 95 student organizations and 14 NCAA Division I athletic teams, contributing to a thriving campus community.

Prime Location & Growth:

• Enjoy the benefits of working in rapidly growing regions, with abundant career opportunities at six locations across Dallas and Northeast Texas.