Product Marketing Manager

SimpleSUB Water makes water submetering simple. Our cellular-connected, clamp-on submeters install in minutes. No Wi-Fi, no pipe cutting, no plumbers required. We help multi-dwelling property operators stop paying their tenants' water bills, recover 95%+ of utility costs, and catch leaks before they become expensive problems.

We have strong product-market fit, a growing inbound motion, and customers who are genuinely happy with the product. What we don't yet have is a systematic way to turn that into repeatable, scalable demand.

The PMM owns that. You'll be the person who figures out how SimpleSUB should talk about itself across segments, channels, and the buying cycle, builds the assets and infrastructure that make every rep, email, and paid click land harder.

This role sits at the intersection of strategy and execution. We're not looking for someone to manage agencies or run brand audits. We need someone who can diagnose the message gap, write copy that converts, build sales tools that reps actually use, and ship assets fast.

What You'll Own

Messaging & Positioning

• Define and maintain our core value proposition across buyer segments: multifamily, mobile home parks, retail, HOA
• Map messaging to buyer journey
• Own competitive positioning and ensure the whole team knows how to handle objections in the field

Sales Enablement

• Build and maintain the assets sales actually uses: one-pagers, battle cards, objection guides, ROI calculators
• Customer case studies are a top priority. We have happy customers and no systematic way to capture their stories
• Partner enablement materials for channel partners

Campaign & Channel Support

• Support the Growth function with positioning for paid campaigns. Ensure ad copy and landing pages are aligned
• Own the email nurture library: the right message to the right buyer at the right stage

Go-to-Market

• Lead positioning and asset development for new segment entries (e.g., retail portfolios, HOA networks)
• Define ICP by segment and create targeting criteria the sales and growth teams can act on
• Track what's working across channels and iterate messaging accordingly

Win/Loss Analysis

• Build and run a consistent win/loss interview program. Talk to lost deals, closed won, and churned customers
• Synthesize findings into actionable insights for messaging, sales enablement, and competitive positioning
• Surface patterns from HubSpot loss reasons and connect them to messaging gaps or sales process breakdowns

Website Ownership

• Ensure the site reflects current positioning and speaks to the right buyers in the right language
• Collaborate with whoever manages the CMS to ship copy changes quickly without a full design/dev cycle

What We're Looking For

Must Have

• 3–6 years in product marketing or similar. Ideally in B2B SaaS, IoT, proptech, real estate, or facilities/building technology
• You can write. Subject lines, one-pagers, email sequences, case studies, etc.
• You've built sales enablement materials that reps used.
• Comfortable owning a project end-to-end without a team under you
• You know what it means to build something from scratch

Strong Plus

• Experience marketing to owner/operators and property managers in multi-family, retail strip, HOAs, or mobile home parks
• Familiarity with water, energy, or sustainability verticals
• HubSpot experience
• You've done channel/partner marketing before
• Comfort with basic performance data

Not a Fit If...

• You need a large team, an agency budget, or a well-defined brand playbook to be effective
• You've only worked in brand or top-of-funnel roles and haven't supported a direct sales team
• You want to specialize in one channel. This role requires breadth across messaging, copy, and enablement
• You're looking for a process-following role. We're still building the process

What We Offer

• Competitive Salary: $90K–$120K base + bonus + meaningful equity
• Comprehensive Benefits: Health, dental, vision, 401(k).
• Work-Life Balance: Flexible hybrid work environment (3 days/week in-office) and a minimum of 3 weeks off per year.
• Growth & Career Progression: This role is our first full-time marketing hire
• Collaborative Workspace: Creative office space in Denver’s RiNo district.
• Impact-Driven Culture: Be part of a team helping real estate investors and property managers reduce water waste and operating costs.

Why This Role

Joining SimpleSUB means becoming part of a team dedicated to making a real impact. As a small business, we value individuals who thrive on collaboration, take ownership, and bring creative ideas to the table. If you're excited about being part of a fast-growing, sustainable company where you can grow and shape your role, we'd love to meet you.

The PMM who joins now will own the messaging architecture from the ground up. You'll have the VP of Revenue as a close partner, a sales team that wants the tools, and real customers to build stories from. We're at a stage where the right hire has real upside. If you want to own the playbook rather than execute someone else's, this is the role. Share resume and portfolio of work directly to View email address on click.appcast.io.