Content Strategist

Job Title

Leads content strategy and copy development across digital marketing channels, creating compelling, customer-focused content that drives engagement, consideration, and business growth. Partners with Marketing, Product, UX, SEO, Analytics, Creative, and Compliance teams to develop and optimize content experiences across product pages, marketing web pages, thought leadership programs, virtual events, and integrated campaigns.

Key Responsibilities

• Develop and execute content strategies that support business goals, customer needs, and digital marketing objectives.
• Write and oversee high-impact marketing copy for product pages, campaign landing pages, thought leadership content, client stories, email campaigns, virtual events, and multimedia assets.
• Serve as a copywriting leader, ensuring content is clear, persuasive, on-brand, and optimized for engagement, SEO, and conversion.
• Collaborate with cross-functional teams to deliver cohesive content experiences across digital channels and customer touchpoints.
• Establish and maintain voice, tone, messaging, editorial standards, and content governance best practices.

Core Competencies

• Exceptional copywriting, editing, and storytelling skills.
• Expertise in digital content strategy, product marketing, and web content development.
• Strong understanding of SEO, customer journey mapping, and content performance optimization.
• Proven ability to influence stakeholders and lead cross-functional content initiatives.
• Data-driven approach to measuring and improving content impact.

Basic Qualifications

• Bachelor's degree, or equivalent work experience.
• Five or more years of experience in content strategy, content marketing, copywriting, digital marketing, or related field.
• Demonstrated experience creating and executing content strategies for digital channels.
• Strong writing, editing, and storytelling skills with experience developing customer-focused marketing content.
• Experience collaborating with cross-functional business partners to deliver content solutions that support business objectives.

Location Expectations

This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.