Principal Product Manager, Mailchimp Growth

Principal Product Manager, Mailchimp Growth

We are seeking an experienced Principal Product Manager to lead Mailchimp's Growth product strategy. This leader will own the customer journey from trial signup through paid conversion and early lifecycle engagement, identifying opportunities across pricing, packaging, onboarding, experimentation, and AI-driven personalization to accelerate sustainable business growth.

This role requires a highly analytical and customer-obsessed product leader who thrives in experimentation-driven environments and has a proven track record of improving conversion funnels, optimizing pricing and packaging strategies, and delivering measurable business impact.

Responsibilities

The Principal Product Manager, Mailchimp Growth will own the end-to-end growth funnel across sign up, trial, pricing, packaging, and paid conversion. This leader will identify the highest-leverage opportunities to improve customer acquisition efficiency, increase trial-to-paid conversion, and accelerate customer activation.

Key areas of ownership include:

• Converting customers from prospects to sign ups
• Trial-to-paid conversion and subscription optimization
• Pricing and packaging experimentation
• Growth experimentation platform and testing strategy
• Early lifecycle engagement and activation
• Feature discovery and expansion into higher-value plans

This is a high-impact role requiring both strategic vision and strong execution. The PM will partner across product, design, engineering, marketing, and data science teams to transform acquisition at Mailchimp.

Qualifications

• 10+ years of experience in product management, which includes experience implementing AI solutions
• Experience owning the growth scorecard: including trial starts, activation, trial-to-paid conversion, paid retention, expansion, ARPU, and customer lifetime value for a B2B SaaS business. Built measurement frameworks that connect product investments directly to business outcomes.
• Strong analytical mindset. Ideal candidate will have past experience in a Growth Analyst or Data Science role. Demonstrated ability to leverage behavioral data, customer research, and experimentation to inform product decisions.
• Experience partnering closely with Finance, Marketing, Analytics, and Sales to continuously evolve commercial strategy.
• High degree of technical understanding to be able to closely collaborate with engineers, architects, and AI/ML practitioners in both strategic and tactical discussions.
• Excellent written and verbal communication skills with ability to present technical content to non-technical audiences and work with cross-functional teams to drive real business impact.
• Experience leading and raising the bar of product management teams.