Senior Director, HCP Strategy & Content

Role Summary Own the commercial relationships, content, and field strategy that turn a launch into prescribing behavior. Build HCP-facing work with clinical and commercial credibility so the field trusts it and payers respect it. Key Responsibilities HCP commercial strategy and value proposition All HCP-facing content, materials, and messaging for the franchise Medical education strategy and peer-to-peer engagement programs (in partnership with Medical Affairs) HCP field enablement: arm the field with everything needed to be effective HCP segmentation, targeting strategy, and prescribing behavior tracking against goals Partnership with enterprise Sales on field execution and messaging pull-through Leadership Capabilities Build HCP-facing strategy and content with clinical and commercial credibility Lead without owning the sales organization: set field strategy and enablement for Sales execution Coach and develop content and strategy talent Basic Qualifications Bachelor's degree required; advanced degree preferred 12+ years of experience in HCP marketing, brand strategy, or commercial content leadership in pharma or biotech Demonstrated experience building HCP segmentation and targeting tied to prescribing outcomes Experience partnering with a national or regional sales organization on field execution Preferred Qualifications Track record building memorable brand ideas and campaigns for HCPs Medical education or peer-to-peer program experience #J-18808-Ljbffr Scorpion Therapeutics