Senior Marketing Business Intelligence Analyst

Benefits:

• Seasonal employee benefit options available
• Employee discounts
• Opportunity for advancement
• Training & development

Seasonal Full-Time (November 2026 -April 2027)

Position Summary

Jackson Hewitt is seeking a Seasonal Business Intelligence & Marketing Analytics Analyst to develop, maintain, and enhance Power BI dashboards and reporting during tax season. This role will partner with Marketing, Product, Analytics, and Operations to create actionable reporting and insights that support customer growth, marketing effectiveness, CRM performance, and overall business results.

The ideal candidate combines expert-level Power BI and SQL expertise with the ability to translate business questions into intuitive dashboards, meaningful analysis, and executive-ready reporting. This individual should have a proven track record building and supporting enterprise reporting solutions in a fast-paced business environment.

Key Responsibilities

• Audit existing reporting and dashboard assets to identify opportunities for improvement and reuse.
• Design, develop, publish, and maintain Power BI dashboards, reports, and semantic models.
• Create reporting that supports company performance, season outlook, customer acquisition, retention, conversion, and product mix analysis.
• Develop CRM and marketing funnel reporting, including leads, appointments, outreach activity, and return conversion.
• Build dashboards that support segmentation, drilldowns, trend analysis, and performance comparisons.
• Manage Power BI workspaces, report deployment, permissions, refresh schedules, and production support.
• Support Power BI data connectivity, gateway administration, and troubleshooting.
• Support testing and measurement by creating reporting for channel, offer, outreach, and customer experience experiments.
• Partner with business stakeholders to translate reporting requirements into analytical solutions.

Required Qualifications

• 5+ years of Business Intelligence, Analytics, or Reporting experience.
• Expert-level Power BI development experience, including:
  • Dashboard and report development
  • DAX and advanced calculations
  • Data modeling and semantic models
  • Star schema design
  • Performance optimization
  • Power BI Service administration and deployment
• Expert-level SQL skills and experience working with large, complex datasets.
• Experience integrating data from multiple sources into unified reporting solutions.
• Experience publishing, supporting, and maintaining production Power BI environments.
• Experience configuring and troubleshooting Power BI gateways, refreshes, and data connections.
• Demonstrated ability to create executive-facing dashboards and visualizations.
• Strong analytical, communication, and stakeholder management skills.
• Authorized to work in the United States.

Preferred Qualifications

• Experience supporting marketing, CRM, customer acquisition, or lifecycle analytics.
• Experience with Python for data preparation, automation, and reporting workflows.
• Experience with Salesforce or other CRM and marketing platforms.
• Experience supporting A/B testing and performance measurement.
• Retail, franchise, financial services, or consumer services experience.

Employment Type

• Seasonal, Full-Time
• Start Date: November 2026
• Duration: Approximately 6 months, with potential extension based on business needs

This is a remote position.