Digital Marketing Manager

The MedEquip Shop is a Houston-based specialty retailer of home medical equipment and supplies, serving individuals, families, and care facilities throughout the greater Houston area. Our product line includes lift chairs, hospital beds, mobility scooters, wheelchairs, oxygen concentrators, and CPAP equipment. We are growing and expanding our footprint across Houston's suburbs, and we are building the marketing foundation to support that growth. Role Overview We are looking for a hands-on Digital Marketing Coordinator who will own our online presence and drive consistent, measurable walk-in and phone traffic to our store. This is primarily a digital-first role—you will spend the majority of your time executing and optimizing our digital marketing efforts. In addition, you will make periodic in-person visits to local healthcare facilities and senior living communities to maintain relationships and build awareness of our store. This role is based at our Houston storefront and requires a minimum of four days per week in office, with approximately one day per week dedicated to local field outreach. Core Responsibilities Manage and continuously optimize our Google Business Profile to maximize local search visibility Plan and execute paid digital advertising campaigns including Google Ads (PPC) and Facebook/Meta Ads targeting local Houston-area customers Perform ongoing SEO tasks including keyword research, on-page updates, metadata optimization, and content improvements to drive organic traffic Create and publish product-focused website content, including product description pages, FAQ sections, and Q&A content to support search visibility Film or direct short product videos and publish them to the website, YouTube, and social media channels Monitor key marketing metrics including website traffic, ad performance, lead volume, and cost per lead, and provide regular reporting to ownership Manage our Google Analytics, Google Search Console, and ad platform dashboards Maintain and update our HubSpot CRM to ensure lead sources are tracked and attributed correctly Manage our social media presence including Facebook and Instagram with regular, locally relevant content Create promotional campaigns for specific products or seasonal events as needed What We're Looking For Required 4-6 years of hands-on digital marketing experience, ideally in a local retail, healthcare, or service business context Proven experience running Google Ads and/or Facebook Ads campaigns with documented results Working knowledge of SEO best practices and experience making on-page content updates Comfortable creating or coordinating short video content for web and social media Experience updating website content (WordPress or similar CMS) Familiarity with Google Analytics, Google Search Console, and Google Business Profile Strong written communication skills—you will be writing web content, ad copy, and product descriptions Organized and self-directed: you can manage multiple ongoing tasks without daily supervision Comfortable with occasional in-person outreach and representing the business professionally to healthcare professionals and facility staff Preferred Experience with HubSpot or similar CRM platforms Background in healthcare, medical, or senior-care adjacent industries Basic video editing skills (CapCut, Adobe Premiere, or similar) Experience managing multi-channel campaigns for a local or regional business What We Offer Competitive salary of based on experience Performance bonus tied to lead volume and store traffic metrics Opportunity to grow with the business as we expand to multiple Houston-area locations Collaborative, small-team environment where your work is visible and impactful Paid time off and standard business hours (Monday-Friday) #J-18808-Ljbffr