Programmatic Operations Specialist

Focus: Programmatic operations leadership, campaign execution, and desktop/technical support Environment: 5 days onsite Partnership: Sales, Digital Ops, IT, SSP/DSP partners, and vendors Unique Value: Primary Programmatic SME (Subject Matter Expert) within Operations About the Role Branded Cities is seeking a Programmatic Operations & Technical Specialist to serve as the go-to expert for programmatic operations within the Operations team, while also providing hands‑on technical and desktop support across the organization. This hybrid role sits at the intersection of programmatic strategy execution, digital campaign operations, and technical infrastructure support. You will ensure that programmatic demand flows efficiently through our ecosystem (CMS → SSP → DSP), while also maintaining the reliability and performance of the systems and hardware that power our network. This is a high‑impact, cross‑functional role where success is defined by your ability to: Optimize programmatic supply and performance Troubleshoot complex operational and technical issues Support Sales with programmatic expertise and execution Maintain stable and reliable technical environments Key Responsibilities Programmatic Operations (Primary Focus) Serve as the Operations team’s primary point of contact for all programmatic activity Manage and optimize supply across SSP platforms (e.g., Vistar, Hivestack, Broadsign, Place Exchange) Ensure proper CMS-to-SSP configuration, including device IDs, resolutions, player mapping, and inventory alignment. Monitor: Bid requests and fill rates Inventory availability and delivery Network and player health for programmatic‑enabled assets Execute SOV (Share of Voice) and yield adjustments to align supply with demand Schedule and manage Programmatic Guaranteed (PG) campaigns, including creative updates and pacing Support deal creation, inventory packaging, and programmatic proposals in partnership with Sales Troubleshoot and resolve: SSP/DSP mismatches Inventory or pacing discrepancies Act as liaison with SSP partners: Initiate and manage support tickets Resolve platform bugs and technical issues Assist with onboarding and evaluating new SSP/DSP integrations (e.g., Microsoft, Amazon, Magnite, PubMatic) Contribute to programmatic reporting, insights, and performance recommendations Digital Operations & Campaign Execution Support scheduling, monitoring, and execution of digital campaigns Validate creative assets for technical compliance and platform readiness Troubleshoot playback, proof‑of‑performance, and scheduling issues Monitor displays and programmatic inventory for anomalies or outages Generate reporting and provide campaign delivery insights to internal teams and clients Assist with live campaign execution, dynamic creatives, and interactive initiatives Technical & Desktop Support (Secondary Focus) Provide desktop support across the organization: Hardware, OS, and application troubleshooting User account setup and configuration Device deployment and maintenance Support digital display hardware and network infrastructure, including: Players, switches, and connectivity Monitoring system health and performance Maintain system reliability through: Software updates and patching Backup and recovery processes Security monitoring (viruses, firewalls, etc.) Troubleshoot network and playback‑related issues impacting campaign delivery Assist with onboarding new technology solutions and system improvements Cross‑Functional Collaboration Partner closely with Sales to: Support programmatic deal strategy and execution Provide technical and operational feasibility guidance Assist in proposals and client presentations Collaborate with IT and Digital Ops teams to align infrastructure with programmatic needs Act as a bridge between technical systems and revenue‑driving programmatic activity Provide training and guidance to internal teams on programmatic best practices Experience, Skills & Attributes Required 3‑5 year’s experience in a technical support role. Experience in technical support or desktop/system troubleshooting Ability to diagnose and resolve complex technical and operational issues Strong organizational and multitasking skills in a fast‑paced environment Excellent communication with both technical and non‑technical stakeholders Preferred 3–5+ years experience in DOOH operations, programmatic media, or digital ad tech Strong understanding of SSP/DSP ecosystem and programmatic workflows Experience with platforms such as Broadsign, Vistar, Hivestack, Place Exchange Familiarity with networking, hardware systems, and content management systems Understanding of HTML5 creative, digital asset specs, and troubleshooting Experience with Programmatic Guaranteed (PG) and private marketplace deals Exposure to OOH/DOOH media operations Ability to analyze performance data and make optimization recommendations DOOH CMS platforms (e.g., Broadsign Control) SSP/DSP platforms Microsoft 365 (Excel, Outlook, Teams) Monitoring and reporting tools Networking, hardware, and desktop support systems What Success Looks Like Programmatic revenue is fully enabled, optimized, and scaling Issues are identified and resolved before impacting campaigns or revenue Sales has a trusted operational partner for programmatic strategy Systems and infrastructure remain stable, secure, and high‑performing Campaign execution is accurate, timely, and reliable Why This Role Matters This role is critical to bridging technical execution and revenue growth. By owning programmatic operations within the Ops team while supporting core infrastructure, you directly contribute to: Increased programmatic adoption and yield Stronger Sales alignment and client success Reliable network performance and campaign delivery #J-18808-Ljbffr Branded Cities