Public Relations Assistant
Ralph Lauren
Job Title
Support administrative and communication needs of the Head of Global Brand Communications and Public Relations which includes, but is not limited to, managing phone messages, handling outlook calendar and ensuring executive's contacts, organizational charts and other key information is always updated.
Assist PR team as needed including planning and executing team programming, holiday calendar management, etc.
Prepare written materials as requested, i.e. memos, meeting agendas.
Schedule domestic and international travel for Head of as needed.
Handle timely submission & tracking of expenses via corporate credit card with Accounts Payable; this involves ensuring timely approval of expenses by executive's manager.
Distribute daily roundup of competitive and relevant press for current brand communications initiatives; monitor and flag major news mentions to the Head of in real-time.
Input all key press on the brand communications into the corporate RL News daily news roundup.
Lead the production of a biweekly newsletter that is shared internally across the company to showcase significant press placements and brand news.
Support the execution of communications strategies for brand initiatives including special projects, sports property sponsorships (Olympics, Golf, Tennis), philanthropic initiatives, innovation and tech.
Assist with drafting press materials including press releases, strategy decks, pitches, talking points, tough Q&As, etc.
Lead creating, organizing and maintaining press coverage recaps for PR & Brand Communications moments.
Monitor and research speaking engagement opportunities, award submissions and industry events in the innovation space
Maintain press distribution lists for various initiatives and launches.
Assist with and organize product seeding and gifting for multiple brand initiatives.
Help with any press-driven events through on-site support and drafting and sending wide select media alerts post-event
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