Launch Readiness Manager - Shanghai
Lundbeck US
Overall Purpose of the role
新产品上市筹备经理负责所辖区域的上市前市场准备、项目推进及团队管理，核心职责包括：客户画像与需求理解、非品牌化市场开发及 COE 共建、非品牌化准入筹备，以及与跨部门对齐准入筹备目标。上市前活动原则上应保持非品牌化；在产品 NDA 获批及公司正式启动推广前，本岗位不承担产品信息传递、患者转诊、产品推广或销售指标。产品上市并完成正式组织及岗位转换后，岗位任职者将转入销售团队，承接相应区域销售管理职责；届时的职位名称、汇报线、负责区域、职责、绩效及激励以公司正式文件和销售岗位 JD 为准。
Key Responsibilities
1. 团队管理、绩效与上市筹备
2. 客户画像与需求理解
3. 市场开发、疾病教育与 COE 建设
4. 准入筹备
5. 区域洞察、项目管理与跨部门协作
6. 能力建设与后续业务衔接准备
7 ．合规边界与风险管理
8. 完成上级经理安排的其他合理任务。
Role Specific Competencies
1. Professional Competencies
2. Level of Education
3. Required Experience
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their careers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real. About Lundbeck
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real.
新产品上市筹备经理负责所辖区域的上市前市场准备、项目推进及团队管理，核心职责包括：客户画像与需求理解、非品牌化市场开发及 COE 共建、非品牌化准入筹备，以及与跨部门对齐准入筹备目标。上市前活动原则上应保持非品牌化；在产品 NDA 获批及公司正式启动推广前，本岗位不承担产品信息传递、患者转诊、产品推广或销售指标。产品上市并完成正式组织及岗位转换后，岗位任职者将转入销售团队，承接相应区域销售管理职责；届时的职位名称、汇报线、负责区域、职责、绩效及激励以公司正式文件和销售岗位 JD 为准。
Key Responsibilities
1. 团队管理、绩效与上市筹备
- 负责区域上市筹备团队的日常管理、任务分配、绩效辅导、能力发展及资源协调，确保团队清晰理解上市前职责范围和职能边界；
- 将经批准的业务目标转化为区域上市筹备路线图、关键里程碑和行动计划，统筹客户画像、市场开发及 COE 共建、准入准入筹备，以及与跨部门对齐准入筹备目标；
- 配合制定并管理与业务预期、能力建设及可衡量业务准备成果相匹配的上市前 KPI 要求；
- 定期检查项目进度、团队准备度、资源配置、结果质量和关键风险，推动问题解决并沉淀可复制的区域实践。
2. 客户画像与需求理解
- 依据经批准的标准识别、分层并持续更新重点医疗机构、科室及关键利益相关方地图，形成完整、客观的客户画像；
- 统筹梳理客户的组织与决策结构、疾病管理能力、患者就医及诊疗路径、输注服务流程与承载能力、协作需求和关键障碍；
- 组织开展客户需求评估和信息缺口分析，将事实性洞察转化为区域上市准备度判断、项目优先级和行动建议；
- 确保信息来源合法合规、内容真实必要并可追溯，不收集可识别患者信息，不以客户画像或需求评估开展产品推广。
3. 市场开发、疾病教育与 COE 建设
- 根据经批准的上市筹备策略，规划并统筹非品牌化市场开发及 COE 项目，重点支持疾病管理能力、诊疗路径、输注服务能力和机构协作机制建设；
- 推动与临床、护理、药学、输注中心及相关管理协作窗口建立合规、专业的工作关系；
- 在市场、医学和合规团队审批及指导下，规划并执行非品牌化疾病教育项目；科学内容和材料按公司流程审核或提供指导；
- 管理项目计划、预算、供应商、合同或采购、现场执行、记录归档和效果评估。
4. 准入筹备
- 统筹摸排重点医疗机构的药事、目录、采购、支付及相关决策流程、材料要求、会议周期和关键节点；
- 基于事实性信息形成区域准入准备度、信息缺口、风险及行动建议，并与 GAMA 、 KA 及其他授权职能保持对齐。
5. 区域洞察、项目管理与跨部门协作
- 整合客户画像、 COE 共建、疾病教育、输注路径、准入环境及项目执行相关的合规洞察，为上市准备决策和区域计划优化提供支持；
- 定期输出区域上市筹备进展、机构准备度、关键里程碑、项目成果、风险和行动建议，并推动行动项闭环；
- 与市场、 Medical 、 GAMA 、 KA 、合规、供应链及其他相关团队协作，明确各职能所有权，确保执行一致；
- 维护项目及公司 KPI 系统，确保所有记录准确、完整、及时、可追溯，并符合个人信息、数据安全和公司信息管理要求。
6. 能力建设与后续业务衔接准备
- 组织团队完成客户画像、需求理解、项目管理、非品牌疾病教育、输注路径、准入流程、数据管理和合规等上市筹备能力建设；
- 根据公司批准的培训计划开展内部能力训练、情景演练和准备度评估，持续识别并弥补能力差距；
- 为产品上市后的组织及岗位衔接做好内部准备，但在 NDA 获批及公司正式启动推广前，不得将内部产品知识或推广技能用于任何对外客户沟通。
7 ．合规边界与风险管理
- 上市前不得主动介绍、推荐或推广产品，不得开展以促进产品处方、推荐、采购或使用为目的的活动；收到产品、超说明书使用、个体医学判断或患者转诊相关问题时，应及时转交 Medical ；
- 仅使用经批准的非品牌化材料并完成适用的事前审批；及时识别并上报合规、隐私、数据和项目风险；
8. 完成上级经理安排的其他合理任务。
Role Specific Competencies
1. Professional Competencies
- 优秀的团队领导、绩效辅导、能力建设和变革管理能力。
- 扎实的客户画像、账户分析、利益相关方管理及洞察转化能力。
- 较强的非品牌化市场开发、 COE 共建、疾病教育和复杂项目统筹能力。
- 良好的医院准入流程、患者就医路径和输注服务流程分析能力。
- 能够将业务预期转化为合规的上市筹备 KPI 、项目成果和团队能力要求。
- 出色的跨部门影响、资源协调、数据管理和问题解决能力。
- 高度的合规意识和风险管理能力。
2. Level of Education
- 医学、药学、生命科学、公共卫生或医药相关专业本科及以上学历。
3. Required Experience
- 至少 6 年制药行业工作经验，包括医院市场、一线销售、客户管理、区域项目、市场开发或新产品上市筹备相关经验；
- 至少 3 年团队管理经验；具有销售团队管理经验者优先；
- 熟悉客户画像、区域规划、 HCP 及多利益相关方互动、非品牌化疾病教育、区域项目执行及医院准入流程；
- 具有神经领域、生物制剂、输注产品、 COE 建设或新产品上市经验者优先；
- 具备将业务目标转化为项目计划、 KPI 和可衡量成果的能力，以及良好的中文沟通与书面表达能力；
- 可根据业务需要进行区域内出差。
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their careers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real. About Lundbeck
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.
Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.
The brain health challenge is real. Our commitment is real. Our impact is real.
Vacancy posted 4 days ago
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