Senior Digital Marketing Manager

Role Description

Reporting to the Senior Director, Integrated Marketing, we are seeking a Senior Digital Marketing Manager to lead and implement campaigns across paid media channels. This role will also focus on improving omni-channel performance through cross-collaboration with other marketing teams.

The MANSCAPED® Way - At MANSCAPED®, what we do matters – but how we do it matters more. We take ownership of our work, showing up with accountability and a commitment to quality at every level. We work as one team, guided by a belief to unite, never divide, and to lead with empathy in how we support and challenge one another. The best ideas win, and they come from keeping our egos in check and our standards high. We stay humble, open to learning, and willing to grow. We bring fun to the journey, because great work shouldn’t come at the expense of enjoying what you do. We stay nimble and innovative, always looking for smarter and better ways to get things done.

• Manage, traffic and implement campaigns across digital advertising channels, including but not limited to Meta, TikTok, Google, Bing and Snapchat.
• Collaborate with Creative, International, Brand and Retail teams to execute seasonal campaigns and product launches on digital advertising channels.
• Serve as primary digital marketing owner for all product launches, working cross-functionally with agency, product, PMO and creative teams.
• Direct agency partner on day-to-day executional needs and inspire strategic and operational excellence (flighting, landing page strategy, channel mix, creative assets, UTM tagging, etc.).
• Partner with department leadership and agency to improve paid media performance through regimented learning agenda (running betas, audience/creative/landing page test planning and execution, platform optimizations).
• Oversee both strategy and execution for our Project Cyclone and Sapphire creative workstreams, working with the creative teams to request, strategize and provide feedback on ad concepts that will be used across the entire marketing department.
• Track and communicate product updates (including in-stock and out-of-stock) with the broader marketing team, aligning media with organization’s product priorities.
• Manage the TikTok Shop program to grow GMV month-over-month by working closely with organic, Amazon, and affiliate team members.
• Cross-share learnings and ideas with other team members (creative, podcast, paid media, etc.) to help drive results in other channels.
• Find ways to drive international growth for the company while maintaining efficiencies.
• Build and manage relationships with platform partners and external vendors, and negotiate CPMs and budgets for new tests.
• Stay up to date on platform trends, new product offerings, etc. to assess potential new opportunities to improve efficiencies.
• Other duties as required.

Qualifications

• 6+ years of digital marketing experience, with a preference for experience across Meta, Google, TikTok and other digital platforms.
• Experience with Asana or similar project management tools.
• Strong communications skills with ability to build trust within cross-functional relationships.
• Self-motivated professional who will be as passionate about our rapidly growing business as the rest of our team.
• Natural problem solver with intuition to operate autonomously.
• Detail-oriented, highly motivated, self-starter with a passion for quality and organization.
• Highly detailed and able to juggle multiple tasks.
• Collaborative, resourceful, ability to learn quickly and adapt to an evolving atmosphere.
• Excited to learn and grow within a fast-moving organization.

Benefits

• 20 accrued vacation days per year.
• 40 hours of paid sick leave annually.
• 3 paid mental health days.
• 9 paid holidays throughout the year.
• Paws & Claws coverage for pet insurance.
• Comprehensive life insurance, AD&D and long-term disability coverage.
• Access to medical, dental, and vision insurance plans, along with HSA and FSA.
• Confidential Employee Assistance Program.
• Enrollment in accident and critical illness plans.
• Employee 401(k) plan and company match.
• Monthly utility allowance for remote work.
• Generous discount on products.
• Participation in wellness challenges.
• Paid parental leave.
• Regular recognition initiatives.
• One paid volunteer day per year.
• Certified Great Place to Work.

Compensation Range

$123,000 — $133,000 USD