Director of Sales And Business Development

Director of Sales – Build and Lead Our Sales Organization About Golden Eagle Distributors Golden Eagle Distributors is a growing wholesale distributor serving independent retailers, convenience stores, chains, and wholesale customers. We have the products, inventory, warehouse infrastructure, delivery capabilities, eCommerce platform, and physical cash‑and‑carry operation needed to support significant growth. What we do not yet have is a fully structured sales organization. We are looking for an experienced, hands‑on sales leader who can build that organization from the ground up. About the Role This is not a traditional sales management position. You will not be stepping into an established department with a fully staffed team, defined territories, reporting systems, and existing sales processes. You will be responsible for creating those systems and building the team. The Director of Sales will work directly with ownership to develop and lead our complete sales function, including inside sales, eCommerce, field sales, account development, key accounts, and cash‑and‑carry growth. This role requires someone who can think strategically while also working in the field. During the initial buildout, you will be expected to recruit, train, create processes, visit customers, open accounts, and personally demonstrate the standards expected from the team. Key Responsibilities Build the Sales Organization Design and build the company’s sales department from the ground up Determine the appropriate team structure, positions, territories, and account assignments Recruit, interview, hire, train, and manage inside and field sales representatives Develop onboarding, sales training, scripts, and coaching programs Create clear roles, expectations, reporting, and accountability Develop Inside Sales and eCommerce Build an inside sales team responsible for outreach, follow‑ups, reorders, account development, and online‑order growth Create procedures for managing leads, current customers, inactive accounts, and website customers Increase customer adoption and usage of the company’s eCommerce platform Improve customer retention, order frequency, and average order value Establish consistent account‑management and follow‑up processes Build and Lead Field Sales Develop a field sales team that consistently visits independent stores, chains, and retail accounts Establish territories, route plans, visit schedules, and activity expectations Personally visit customers and open accounts during the initial buildout Build relationships with store owners, buyers, operators, and purchasing teams Identify new markets, territories, and customer opportunities Create strategies for converting prospects into active, repeat customers Grow Key Accounts and Partnerships Build relationships with independent retailers, regional chains, wholesalers, and strategic accounts Lead major customer presentations, negotiations, and account‑development efforts Develop programs that increase customer loyalty and long‑term account value Work with purchasing and ownership to identify products, promotions, and growth opportunities Grow the Cash‑and‑Carry Operation Develop a customer‑growth and marketing strategy for the company’s physical cash‑and‑carry location Increase customer awareness, traffic, purchase frequency, and repeat business Create promotions, outreach campaigns, events, and local retail partnerships Work with internal or outside marketing resources to promote products, specials, and the cash‑and‑carry experience Create Sales Systems and Accountability Establish processes for prospecting, follow‑ups, account management, reactivation, and retention Implement and manage CRM and sales‑activity tracking Create weekly, monthly, and quarterly performance reporting Set measurable targets for revenue, gross profit, new accounts, customer visits, calls, retention, and order growth Monitor individual and team performance Hold representatives accountable while providing coaching and support Build a performance‑driven sales culture Work Closely With Operations Coordinate with purchasing, warehouse, fulfillment, delivery, customer service, finance, and ownership Ensure sales growth is aligned with inventory, fulfillment, delivery capacity, and customer‑service standards Communicate customer needs, market feedback, product demand, and competitive activity Ensure customer commitments can be completed properly and profitably What We Are Looking For Proven experience building, launching, or significantly scaling a sales team Experience recruiting, training, and managing inside and field sales representatives Strong background in wholesale distribution, CPG, food and beverage, convenience retail, tobacco, grocery, or a related industry Experience selling to independent retailers, chains, wholesalers, or multi‑location accounts Ability to create sales processes, territories, KPIs, reporting, and accountability Strong relationship‑building, negotiation, and closing skills Ability to operate strategically while remaining highly hands‑on Comfortable working in a fast‑moving, entrepreneurial environment Strong understanding of revenue, gross profit, margins, retention, and profitable growth Highly driven, organized, accountable, and results‑oriented This Role Is Not a Fit for Someone Who Has only managed a fully established sales department Expects a complete team, CRM process, territory structure, and pipeline to already be in place Is uncomfortable recruiting, training, prospecting, or visiting customers personally Prefers to delegate all execution Requires perfect systems before taking action Has management experience but limited experience personally opening accounts and closing business Preferred Experience Eight or more years of sales, business development, or sales leadership experience Experience leading inside and field sales teams Existing relationships within convenience, grocery, beverage, tobacco, wholesale, or independent retail Experience with eCommerce, CRM systems, route sales, DSD, account segmentation, or territory development Experience building compensation plans and performance incentives Experience promoting a wholesale cash‑and‑carry or physical retail location What You Will Walk Into No fully structured sales department today Strong product flow and supplier relationships Established warehouse and distribution infrastructure Existing customers with room for significant account development An eCommerce platform with untapped growth potential A physical cash‑and‑carry operation with significant marketing opportunity Direct access to ownership and the authority to shape the sales organization A company prepared to invest in growth when supported by a clear plan and measurable results What Success Looks Like Within the first year, success should include: A clearly structured and functioning sales department Inside and field sales representatives successfully recruited and trained Defined territories, account assignments, expectations, and reporting A consistent prospecting, follow‑up, and account‑management process Measurable growth in active retail accounts and order volume Increased customer retention and order frequency Growth in eCommerce sales Increased traffic and sales at the cash‑and‑carry Stronger relationships with major accounts and retail partners Clear visibility into sales activity, revenue, gross profit, pipeline, and team performance A sales organization capable of continuing to scale Compensation Competitive base salary Performance‑based incentives Bonus opportunities tied to profitable sales growth, team development, new active accounts, retention, and company objectives Long‑term growth opportunity based on results Compensation will reward both immediate execution and the successful development of a scalable sales organization. Final Note This role is for someone who wants to build something meaningful. You will have ownership, autonomy, direct access to leadership, and the opportunity to shape the company’s entire sales operation. You will also be expected to execute. The right candidate will not wait for the perfect team, process, or conditions. They will create the structure, lead from the front, open doors, recruit strong people, and build a sales organization capable of producing consistent and profitable growth. #J-18808-Ljbffr Golden Eagle Distributors