Director of Marketing

Job Description

Job Description

JOB SUMMARY:

Manages the Marketing Department staff. Envisions, formulates, and manages the implementation of all marketing efforts including content, design, and production of marketing materials and campaigns including, but not limited to, videos, newsletters, packets, brochures, pre-mailers, postcards, letters, case studies, home/trade shows, television commercials, newspaper and radio advertisements, yellow pages, social media efforts, widgets and websites for Woods Basement Systems, Inc. Through such efforts, generates sales leads for the company at an allowable cost. Serves as liaison to community, civic groups and organizations to promote the company. Supports the management and mission of Woods Basement Systems, Inc.

ESSENTIAL JOB FUNCTIONS:

1. Manages Marketing Department staff by hiring, allocating work, orientation and training, setting performance expectations, evaluating performance outcomes, rewarding and recognizing excellent work, and recommending wage changes, promotions or transfers. Communicates regularly with staff members through individual and group meetings. (25%)

2. Envisions, formulates, and manages the implementation of marketing strategies with the goal of creating as many sales leads as possible each year at an allowable cost. (40%)

3. Manages the Marketing Staff who coordinates content, design, and production of Woods Basement Systems’ marketing materials and campaigns including, but not limited to, videos, newsletters, case studies, home/trade shows, television commercials, radio advertisements, social media efforts, email and mobile marketing, company websites, and web content. (20%)

4. Interfaces with community and civic organizations to seek opportunities for promotion of Woods Basement Systems. Sponsors events, applies for awards, and participates in activities to yield promotional outcomes. (15%)

M ARGINAL JOB FUNCTIONS:

1. Performs other related duties as assigned by management.

DIRECT REPORTS:

Marketing Staff

Interns

NECESSARY KNOWLEDGE, SKILLS, ABILITIES (KSAs) and TALENTS:

1. Knowledge of business principles and practices.

2. Knowledge of marketing principles and practices.

3. Skill in operating personal computer and programs.

4. Skill in evaluating graphic design, page layouts, and page composition.

5. Strong writing skills.

6. Skill in communicating with others, both verbally and interpersonally.

7. Ability to manage projects.

8. Ability to learn and understand the technicality of foundation systems.

9. Ability to understand, relate with, and communicates customers’ needs and desires.

10. Possess talent and personal traits:

• Collaboration
• Tactical Planning
• Innovation
• Business Acumen
• Work Organization
• Attention to Detail
• Tenacity
• Integrity
• Initiative

EDUCATION AND EXPERIENCE:

1. Bachelor’s Degree in marketing, business administration, or related field;

2. Five (5) years experience in marketing design, communication or public relations;

3. Small business experience preferred; or,

4. An equivalent combination of education and experience to illustrate a proven track

record in the business field.

5. Must maintain driving record acceptable to insurance underwriters.

PHYSICAL REQUIREMENTS:

0-24%

25-49%

50-74%

75-100%

Seeing:

Must be able to see well enough to read reports, data, statistics & information on computer screen.

X

Hearing:

Must be able to hear well enough to communicate

on the telephone and in person.

X

Standing/Walking:

X

Fingering/Grasping/Feeling:

Must be able to operate computer & calculator.

X

Climbing/Stooping/Kneeling:

X

PHYSICAL DIMENSIONS for Lifting, Carrying, Pushing, Pulling:

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to move objects. Job involves sitting most of the time. Jobs are sedentary if standing and/or walking are required only occasionally.