Manager, Analytics (Creator and Commerce)

Company Description PubWis a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose‑led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth. Job Description What does Zenith Analytics do? Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real‑world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way. What does a successful Manager look like? We’re don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data‑driven approach to decision‑making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. You should already be used to representing your team to external clients, since Managers are often the face of our Analytics team. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. We’re also hoping you have at least a year’s worth of experience managing junior‑level staff members and have at least four years of prior professional experience. What does an Analytics Manager do day‑to‑day? Our Managers work very closely with the Analysts and Senior Analysts to help them stay on track with day‑to‑day deliverables, but also build great stories. Managers also work closely with their Associate Directors to formulate a vision for their accounts, and then execute on that vision with their Analysts and Senior Analysts. As such, Managers are mentors, managers, project managers, and thought leaders, all at the same time. Qualifications Requirements: B.A. or B.S., preferably in Marketing/Advertising, Mathematics, Statistics, Computer Science, Marketing/Advertising or related field 3+ years of experience in digital media, influencer marketing, creator partnerships, affiliate or commerce Experience working with leading influencer‑analytics platforms such as CreatorIQ, Impact, Influential/Captiv8 or equivalent Ability to analyze creator performance across full‑funnel metrics, including engagement, conversion and commerce outcomes Experience leveraging platform‑native analytics tools such as TikTok Creator Marketplace, Meta Creator Marketplace, and YouTube Analytics Experience integrating creator analytics into broader media and measurement frameworks, including paid amplification (e.g., Spark Ads, whitelisting) Understanding of social commerce and affiliate ecosystems, including tracking via UTMs, promo codes, and pixels Advanced Excel skills (pivot tables, modeling, large dataset manipulation) Experience with SQL or similar querying tools and large‑scale data analysis Knowledge of visualization tools like Tableau, Power BI, Looker or equivalent Experience as a creator or managing creators is a plus Strong communication skills Agency experience highly preferred Ability to speak and write professionally Ability and comfort with presenting work by video conference or within small groups Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: $88,540.00 - $113,500.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401(k), and paid time off. The Company anticipates the application deadline for this job posting will be 5/22/2026. Veterans Encouraged to Apply #J-18808-Ljbffr UNAVAILABLE