Digital Marketing Specialist

Overview As a Digital Marketing Specialist, you’ll play a crucial role in shaping and executing online marketing strategies that drive brand awareness, engagement, and sales. You’ll be responsible for managing various digital channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) campaigns. This position requires a deep understanding of audience targeting, content creation, and analytics to optimize campaigns and deliver measurable results. Key Responsibilities Develop and execute digital marketing plans across multiple channels. Analyze data to track performance metrics and generate actionable insights. Continuously refine strategies to improve return on investment. Collaborate with creative teams, designers, and other marketing professionals to ensure brand‑aligned messaging. Qualifications Bachelor’s degree in a related field. Strong analytical skills and familiarity with marketing analytics tools. Proficiency in social media management, email marketing platforms, SEO, and PPC. Excellent written and verbal communication skills. Ability to work independently and as part of a cross‑functional team. #J-18808-Ljbffr apoios