Account Executive

Account Executive - Digital Marketing and Advertising

Market: Michigan

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions.

LocaliQ | USA TODAY NETWORK is recruiting for an Account Executive. AE's at LocaliQ build relationships with local businesses to help them with their advertising and digital marketing plans. Great opportunity to join one of the top digital marketing companies and the largest local media company in the U.S. We work with Local and Regional businesses throughout the region to create marketing strategies that drive results. We offer an excellent support infrastructure, including a full service, internal digital agency, tools to provide data and insights, a winning work culture that you can help make even better, weekday work schedule, plenty of time off (MTO and paid holidays), and career growth opportunities for those that deliver results.

If you excel at building new client relationships, and if you are results-driven, competitive and money motivated, this could be a great opportunity.

As a LocaliQ Account Executive, you'll partner with clients to provide a broad set of solutions to include:

• Build Their Presence: Website, SEO, Local Listings, Reputation & social media
• Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising
• Grow Audience and Connect: Brand Content Solutions, Social Media Marketing
• Manage Leads and Customers: Lead Alert, Engagement and Tracking Tools
• Know What Works: Reporting, Mobile Tools, Insight Solutions
• Emerging technology such as Virtual and Augmented Reality

As a Marketing Solutions Account Executive, you'll:

• Be equipped with the region's best marketing services and solutions, empowering you to deliver unparalleled results to your customers
• Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions
• Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors
• Help businesses maximize their online presence with a custom approach to digital marketing
• Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital

What you need to do to be successful in this role:

• Pursue and close new business and revenue streams
• Retain, manage, and grow clients in the ever-changing digital landscape
• Work within a team to manage the client relationship and retain and build account revenue
• You will identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper
• Articulate and present our suite of products to business decision makers
• Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in-person
• Conduct face-to-face customer meetings, presentations, proposals and demonstrations
• Manage a specified sales pipeline and develop a strategy for long-term sustained success
• Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns
• Utilize CRM (Salesforce) effectively and efficiently recording all sales activity

What you bring to the table:

• Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required). 1+ years of experience in high acquisition, consultative B2B Sales role and college degree or acceptable equivalent of education and work experience.
• A problem solver who thrives on challenges and can simplify complex issues.
• Possesses a competitive nature and a collaborative team spirit.
• Excellent communication and presentation skills.
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
• Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.

Benefits:

• Uncapped Earnings Potential
• Unparalleled digital and marketing training for continuous learning
• Intensive 4-week onboarding for new hires
• Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.
• Generous MTO Time off package including Company Paid Holidays
• Energized and passionate team with a fun and flexible workplace

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.'s Recruitment Department at View email address on click.appcast.io . Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.