Assistant Director of Marketing - Heinz College

Carnegie Mellon University’s Heinz College is seeking a data-driven, strategic marketer to lead marketing efforts for our portfolio of graduate programs.Core responsibilities include: Create, manage, and execute marketing strategy for the Heinz portfolio of Masters Degree programs, crafting complex multi-channel marketing campaigns that ensure talented students connect with the degree that is right for them. Lead masters degree program content strategy, determining content needs and engaging with internal and external resources to develop and leverage that content.Use audience research, focus groups, market intelligence and prospective-student behavior to identify audience segments, motivations and decision drivers and translate those insights into differentiated marketing strategies for the individual programs. Analyze marketing and enrollment-funnel performance to identify opportunities, diagnose challenges and recommend actions that improve awareness, engagement, and inquiry.Establish KPIs and track progress toward those KPIs, using the data to inform decisions and pivot as necessary. Own the graduate degree program web presence, ensuring compelling content, strong storytelling, and alignment with SEO and GEO best practices. Regularly track and present results, and share data analysis and conclusions to support decision making on strategic/operational plans.Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.You should demonstrate:Experience leveraging audience and market insights to develop marketing strategies and plans that are aligned with identified goalsA strategist who has an analytical, curious, creative, and solution-oriented mindset and relies on metrics and data to inform, optimize and improve marketing and communications effortsA channel-savvy marketer with experience maximizing audience reach and engagement across a variety of different mediums including paid and organicA collaborator who builds strong partnerships across departments to achieve shared goalsA strategic integrator who both sparks and brings together ideas, individuals and plans as a force multiplierA confident communicator with excellent active listening, writing and presentation skills A proactive, self-starter who is able to progress multiple priorities and projects simultaneously through direct engagement or the leadership of others (indirect and direct)Qualifications: Bachelors degree in Marketing, Communications, or related field preferred. At least 3 years of marketing and communication experience.Proficiency with Canva or Adobe Creative Suite a plus.Industry certifications a plus. A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.Requirements:Successful pre-employment background checkAdditional Information:Sponsorship: Applicants for this position must be currently legally authorized to work for CMU in the United States. CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity. Carnegie Mellon is not a qualifying employer for the STEM OPT benefit: only the 12-month OPT may be used to work at Carnegie Mellon.Joining the CMU team opens the door to an array of exceptional benefits.Benefits eligible employees enjoy a wide array of benefits including comprehensive medical, prescription, dental, and vision insurance as well as a generous retirement savings program with employer contributions. Unlock your potential with tuition benefits, take well-deserved breaks with ample paid time off and observed holidays, and rest easy with life and accidental death and disability insurance. Additional perks include a free Pittsburgh Regional Transit bus pass, access to our Family Concierge Team to help navigate childcare needs, fitness center access, and much more!For a comprehensive overview of the benefits available, explore our Benefits page.At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond credentials, we evaluate the role and responsibilities, your valuable work experience, and the knowledge gained through education and training. We appreciate your unique skills and the perspective you bring. Your journey with us is about more than just a job; it’s about finding the perfect fit for your professional growth and personal aspirations.Are you interested in an exciting opportunity with an exceptional organization?! Apply today!LocationPittsburgh, PAJob FunctionCommunicationsPosition TypeStaff – RegularFull Time/Part timeFull timePay BasisSalaryMore Information: Please visit “Why Carnegie Mellon” to learn more about becoming part of an institution inspiring innovations that change the world. Click here to view a listing of employee benefitsCarnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran. Statement of AssuranceSummaryLocation: Pittsburgh, PAType: Full time