Director of Social Media & Content

Job Description

As Director of Social Media & Content, you will lead the strategic vision and execution across all brands within the Justin Alexander portfolio. This role blends high-level strategy with on-the-ground leadership, shaping brand identity while guiding content creation and always-on storytelling cross-platform.

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You will own the full social ecosystem, from strategy and content execution to performance analytics and community engagement, ensuring a culturally relevant presence aligned with both B2B and B2C objectives.

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Reporting to the Director of Marketing, you will partner closely with Brand Marketing, Digital Marketing/Paid Advertising, Events, PR, Sales, Digital Product and Engineering, and Creative teams to drive brand awareness, engagement, and conversion, delivering measurable business impact.

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This role oversees a Social Media Team of four and is hybrid with 4 days in office in Springfield, NJ.

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Responsible For

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Global Social Strategy & Execution

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• Develop a cohesive, multi-brand social strategy across Instagram, TikTok, Pinterest, Facebook, YouTube and emerging platforms that drives engagement and growth while aligning with social trends, cultural moments, and business objectives
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• Lead and continue to shape social identities across a portfolio of brands, ensuring each brand has a distinct, platform-native voice and presence
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• Define platform-specific strategies that balance brand storytelling and performance
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• Develop social-first campaigns, supporting key brand activations and seasonal launches, leveraging influencers/creators to amplify reach and encourage social buzz
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• Design and operationalize an always-on social content approach across showroom fittings, appointments, designer interviews, influencer collaborations, and real-time capture opportunities
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• Oversee social content calendar & cohesion in storytelling, ensuring timely and well-coordinated launches and posts
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• Identify cultural trends and social behaviors to spark conversation and drive digital engagement and meaningful impact
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Content Creation & Brand Storytelling

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• Oversee the development, production and execution of compelling, social content, balancing proactive brand storytelling and reactive social trends
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• Lead and support on-the-ground content capture as needed to create timely, high-quality social-first assets
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• Strategically leverage AI to improve efficiency and output while maintaining creative control
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• Partner on influencer/creator strategy, supporting relationship management, content collaboration, and performance tracking to ensure alignment with broader social objectives
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• Oversee digital asset management and organization of all social and creator assets
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Community Engagement & Brand Presence

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• Oversee community management, ensuring timely, thoughtful, and brand-aligned interactions
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• Deepen engagement with brides, retailers, and brand advocates
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• Monitor trends, conversations, and cultural moments to keep the brand relevant and innovative
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Performance Marketing & Analytics

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• Own social performance metrics, establishing KPIs for engagement growth and impact
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• Synthesize performance data and community insights into strategic recommendations for content, creative, and channel optimization
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• Partner with Digital Marketing to align social storytelling to maximize reach, efficiency and ROI
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• Translate various data sets/insights into actionable optimizations to improve performance and inform future strategy
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Team Leadership & Cross-Functional Collaboration

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• Lead, mentor, and develop the social media team while establishing a high bar for both creative excellence and strategic execution through hands-on leadership and guidance
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• Collaborate cross-functionally to ensure alignment and maximize impact
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• Serve as the social media subject matter expert across the organization
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Qualifications

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• 8+ years of experience in social media, preferably within fashion, beauty, luxury, or lifestyle brands
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• 3–5+ years’ experience in managing and developing high-performing teams, including setting clear goals, providing feedback, and fostering a culture of creativity, accountability, and continuous improvement
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• Proven track record of building, scaling, and evolving social media ecosystems that drive measurable impact across brand awareness, engagement, and conversion
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• Deep expertise across core social platforms (Instagram, TikTok, Pinterest, Facebook), including a strong understanding of content creation/formats, platform algorithms, and emerging trends
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• Proficiency in tools such as Brandwatch, Meta Business Suite, TikTok Analytics, and GA4, with a strong ability to analyze data, derive insights, and inform strategy
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• Expertise in social and creative production tools, including content scheduling platforms and industry-standard design and video editing software (e.g., Adobe Creative Suite, CapCut, Canva)
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• Experience developing and leading influencer programs, leveraging creator partnerships to extend brand storytelling
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• Demonstrated ability to translate brand vision into social strategies and tactics that balance storytelling with performance
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• Strong creative direction skills, with experience leading content ideation, shoot planning, and real-time content capture in partnership with creative teams
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• Strong business acumen with the ability to align social media initiatives to broader company goals, including revenue growth, customer acquisition, and brand positioning
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• Exceptional communication and presentation skills, with experience influencing senior leadership and presenting strategies, results, and recommendations
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• Effectively collaborate with diverse cross functional partners across levels and areas of expertise
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• Passion for fashion, storytelling, and the bridal industry, with a strong understanding of the customer journey from inspiration to purchase
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Travel Requirements

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As Director of Social Media & Content, you will be expected to travel to key events, photoshoots, and strategic meetings, dedicating a minimum of 28 travel days per season. Additional travel for retailer visits and leadership events may be required.

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Compensation & Benefits

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This role has an anticipated base salary range of $145,000 to $150,000 annually. The final offer will be determined based on experience, skills, and internal equity.

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Justin Alexander offers a comprehensive benefits package that includes:

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• Health, dental, and vision insurance with ancillary options
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• 401(k) with company match
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• Paid time off (vacation, sick days, holidays)
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• Family Building Benefits
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• Tuition Reimbursement
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• Employee discounts and more
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