Remote Marketing Technology Analyst

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Technology Specialist - REMOTE. In this role, you will be instrumental in defining and overseeing the strategy and governance of our Customer Data Platform. Your leadership will enable data-driven personalization, segmentation, and activation to enhance customer experiences across various channels. Collaborating closely with partners in technology, privacy, and marketing, you will ensure our data architecture supports effective and compliant marketing initiatives globally. Your contributions will be pivotal in advancing our marketing technology ecosystem and fostering organizational capabilities. Accountabilities Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives. Develop and maintain the CDP adoption framework, ensuring alignment with enterprise data governance and privacy standards. Lead the segmentation and audience strategy to enable precise targeting and measurement across channels. Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases. Collaborate with MarTech, CRM, and Analytics teams to design scalable data flows between systems. Partner with InfoSec and Privacy teams to uphold data protection and ethical data practices. Manage external vendors and implementation partners to ensure successful project outcomes. Define KPIs to measure data activation efficiency and campaign effectiveness. Stay informed on emerging trends in CDP and data privacy to guide platform evolution. Drive organizational training to increase adoption and maturity of CDP capabilities. Requirements 10+ years’ experience in data strategy, marketing technology, or digital transformation roles. Proven success in leading customer data unification projects. Strong understanding of data architecture and audience activation across marketing channels. Experience in defining segmentation frameworks and data integration roadmaps. Knowledge of privacy and compliance regulations (GDPR, CCPA, HIPAA). Experience collaborating with InfoSec and Technology teams in enterprise environments. Excellent stakeholder management and communication skills. Bachelor’s degree in Marketing, Data Science, or a related field; advanced degree preferred. Benefits Comprehensive medical, vision, dental, and life insurance. Health Savings Account (HSA) and Flexible Spending Account (FSA). 401(k) and Employee Stock Purchase Plan (ESPP). Flexible Time Off (FTO) and 11 paid holidays plus 3 floating days. Parental leave of 14 weeks for primary caregivers and 2 weeks for secondary caregivers. Tuition assistance and Employee Assistance Program (EAP). Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr Jobgether