Director of Commercial Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Commercial Marketing based in the United States.

The Director of Commercial Marketing will lead marketing strategy and execution across a portfolio of commercial fitness brands, supporting customers ranging from major fitness facilities and institutions to luxury hotels, resorts, and boutique Pilates studios. This role combines strategic leadership with hands-on execution, connecting marketing initiatives directly to commercial pipeline growth and revenue outcomes. A key priority will be expanding the business in luxury hospitality by building market credibility, developing flagship partnerships, and creating compelling customer success stories. The successful candidate will also strengthen brand positioning, equip sales teams with effective tools, and support the growth of connected fitness subscriptions. Working closely with commercial sales leaders, creative teams, and external agencies, you will build scalable marketing programs across multiple sales channels. This fully remote opportunity is suited to an experienced B2B marketing leader who enjoys balancing strategic planning, team development, and practical execution.

Lead commercial marketing strategy across fitness facilities, hospitality and wellness, Pilates studios, and connected fitness subscriptions, ensuring that marketing priorities align with sales objectives and measurable business outcomes.

• Develop segment-specific positioning, messaging, and go-to-market strategies for commercial fitness brands, maintaining established brand standards and collaborating with creative leadership on visual identity and marketing assets.

• Partner with commercial sales leaders to establish marketing priorities, budgets, target accounts, and campaigns that contribute to pipeline generation and revenue growth.

• Build and execute a hospitality marketing strategy targeting luxury hotels, resorts, spas, and high-end residential properties through flagship installations, case studies, design-industry partnerships, and experiential events.

• Strengthen commercial credibility for fitness brands by developing customer testimonials, reference programs, success stories, referral initiatives, and co-marketing opportunities.

• Own and continuously improve the commercial sales toolkit, including presentations, brochures, product specifications, proposals, ROI models, total-cost-of-ownership tools, competitive battlecards, and onboarding materials.

• Support demand generation through account-based marketing, LinkedIn campaigns, website conversion initiatives, paid media, lead nurturing, and targeted programs for Pilates studio founders.

• Work with sales operations to improve lead capture, routing, follow-up, and reporting, measuring lead sources, conversion rates, cost per lead, and marketing's contribution to pipeline.

• Lead commercial trade show and event strategy, coordinating execution with internal teams and managing external agencies supporting social media, public relations, and industry communications.

• Position connected fitness equipment and digital content as differentiators, supporting subscription sales to gyms, universities, corporations, hotels, and other commercial customers.

• Own the Freemotion brand and help establish NordicTrack's credibility in commercial markets, particularly Pilates, through premium installations, partnerships, and customer evidence.

• Lead and develop the marketing team, prioritize the work of an embedded designer in collaboration with creative leadership, and determine the most effective balance of internal and agency resources.

• Implement AI-enabled workflows for sales materials, copywriting, localization, and account-specific content, ensuring quality, accuracy, brand consistency, data privacy, and compliance with intellectual property policies.

• Manage the commercial marketing budget, oversee vendors and agency relationships, and report performance and recommendations to marketing and commercial leadership.

• Establish clear processes for sales requests, launch planning, project prioritization, and asset delivery to improve speed, consistency, and collaboration.

Requirements:

Candidates should bring substantial B2B or commercial marketing experience, a strong understanding of sales-driven growth, and a demonstrated ability to translate marketing strategy into measurable commercial results.

Required qualifications and experience:

• Bachelor's degree in Marketing, Business, or a related field.

• At least 8 years of marketing experience, including 4 or more years in B2B or commercial marketing for physical products, such as fitness equipment, hospitality supplies, or comparable industries.

• At least 3 years of experience marketing to hospitality buyers, including hotel and resort owners or operators, hotel brands, spas, or hospitality design firms, with evidence of contributing to business wins.

• Proven experience partnering with quota-carrying sales teams and demonstrating measurable impact on pipeline or revenue.

• Experience supporting multiple sales motions, such as account-based or dealer-led sales alongside relationship-driven selling or high-volume lead generation.

• Working knowledge of digital demand generation, including landing pages, lead nurturing, paid media, conversion optimization, and cost-per-lead measurement.

• Experience testing new marketing channels, conducting customer discovery, or launching and scaling lead-generation pilots.

• Demonstrated use of AI tools in marketing production, including examples of workflows developed and quality-control processes implemented.

• Hands-on experience with CRM and marketing automation platforms.

• Experience planning trade shows, commercial events, and experiential marketing initiatives.

• Ability to create sales materials and compelling copy, as well as brief and direct designers, creative teams, and external agencies.

• Experience managing people, agency partners, vendors, and marketing budgets.

• Willingness to travel up to 20% of the time, including internationally.

• Authorization to work in the United States without employer sponsorship.

Preferred qualifications:

• Established relationships with hotel brands, hospitality management companies, or hospitality design firms.

• Experience marketing to gym chains, fitness franchises, universities, corporate fitness programs, or other commercial fitness facilities.

• Experience repositioning a consumer brand for premium, professional, or commercial markets.

• Background in Pilates, boutique fitness, or related wellness categories.

• Experience working for a business that serves both consumer and commercial markets, collaborating with consumer brand teams.

• Familiarity with B2B software, digital subscriptions, or connected-content business models.

• International or multi-region marketing experience, particularly in Europe.

• Strong ownership, concise communication, and the ability to work effectively within a matrixed organization.

Benefits:

• Salary: $155,000–$165,000 USD per year.

• Remote work: Fully remote position open to eligible candidates across the United States, subject to state-specific hiring availability.

• Professional impact: Opportunity to shape commercial marketing strategy across established fitness brands and multiple business segments.

• Leadership opportunities: Lead and develop a marketing team while influencing agency partnerships, resource allocation, and future team growth.

• Cross-functional collaboration: Work closely with commercial sales leadership, creative teams, and external partners.

• Innovation: Build AI-enabled marketing workflows and contribute to the growth of connected fitness subscriptions.

• Travel: Opportunity to participate in commercial events, hospitality initiatives, and international activities, with travel of up to 20%.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1