Senior Vice President of Growth and Digital Marketing

*ROLE REQUIRES 3X/WEEK IN-OFFICE IN AUSTIN, TX - RELOCATION AVAILABLE.* Senior Vice President, Growth, Digital Platforms & Media Location: Austin, Texas — in office 3 days per week Relocation: A competitive relocation package is available Reports to: Chief Marketing Officer Position Type: Full-time, exempt The Opportunity A leading consumer products company with approximately $1 billion in annual revenue is seeking a Senior Vice President of Growth, Digital Platforms & Media . Despite its scale, the company is committed to maintaining the speed, creativity, and test-and-learn mentality of a smaller growth brand. This is an opportunity for an innovative, commercially minded builder to create the company’s next generation of growth. The SVP will lead growth and performance marketing and full-funnel media while connecting direct-to-consumer commerce, social commerce, creators and influencers, and analytics into an integrated growth engine. The role requires more than managing established functions. This leader will challenge the status quo, identify emerging opportunities, build new capabilities, and test creative ways to connect consumers, media, commerce, creators, and digital platforms. Responsibilities Own the vision and execution across growth and performance marketing, direct-to-consumer commerce, social commerce, creator and influencer strategy, full-funnel media, marketing data and analytics, and customer care. Lead the company’s growth and performance marketing strategy across the full customer journey, integrating audience strategy, channel investment, measurement, and optimization to accelerate acquisition, conversion, retention, referral, and revenue growth. Take the direct-to-consumer business to its next stage of growth across acquisition, conversion, retention, referral, UX/CX, loyalty, SEO/SEM, affiliate marketing, paid media, product experience, and customer care. Drive the growth and financial performance of the direct-to-consumer business, bringing strong P&L ownership and commercial discipline. Pioneer emerging digital and social-commerce channels, including TikTok Shop and other evolving marketplaces. Identify new revenue opportunities and apply an aggressive test-and-learn strategy to determine which ideas and channels can scale. Build and strengthen the company’s creator and influencer capabilities, connecting creator strategy more directly to commerce, media, and measurable growth. Own and manage media budgets of $50 million or more, overseeing full-funnel strategy, planning, investment allocation, measurement, and optimization to maximize performance and return. Own media investment across Amazon while partnering closely with the team responsible for the Amazon business and P&L. Maintain an enterprise view of investment strategy and return, using data and analytics to determine where and how capital should be deployed to maximize performance and deliver against KPIs. Translate the company’s significant audience reach and engagement into stronger conversion, velocity, customer value, and commercial growth. Lead marketing data and analytics, ensuring the organization has the tools, infrastructure, reporting, and insights needed to measure performance and continuously optimize investments and strategies. Build creative and strategic integration across marketing functions and commercial leadership through strong partnerships with key executives. Partner closely with finance, marketing, analytics, commercial, brand, product, design, service, and technology teams to build an aligned enterprise growth agenda. Bring an investor mindset to marketing spend and returns across priority channels. Lead, build, and develop a high-performing team across growth, digital commerce, media, creator and influencer strategy, and marketing analytics. Lead with empathy, inspiration, and sound judgment while keeping the team’s best interests in mind. Coach and develop talent, equipping teams with the skills, resources, feedback, and guidance needed to reach their potential. Candidate Profile 15+ years of experience across growth and performance marketing, digital platform or P&L management, media, and e-commerce. A performance marketing and innovative e-commerce leader who understands how direct-to-consumer commerce, creators, social commerce, full-funnel media, and analytics work together. Demonstrated ability to build and scale a direct-to-consumer business, with expertise spanning UX/CX, loyalty, customer acquisition and retention, sales and P&L, product experience, SEO, performance marketing, and customer care. Experience leading integrated media teams and setting an enterprise approach to media buying, planning, measurement, and analysis. Proven experience building and scaling creator and influencer programs that strengthen brand relevance, expand consumer reach, and deliver measurable engagement, conversion, and commercial impact. A track record of building and managing productive internal partnerships and external agency relationships. Strong strategic acumen and an enterprise mindset across brand, product, analytics, marketing, and commercial functions, with the ability to identify growth opportunities inside and beyond the organization. An innovative builder—not solely an operator or manager—who is creative, curious, willing to experiment, and able to pair new ideas with strong analytical and commercial discipline. Experience in a disruptive, digitally native, high-growth consumer business is strongly preferred. Exceptional interpersonal skills and the ability to communicate, partner, and influence across functions and levels, including executive leadership and the CEO. A proven people leader and collaborator who builds, develops, and retains high-performing teams. Strong data and technical proficiency, including experience with web analytics, business intelligence, and advertising analytics tools. 10+ years of experience building and leading high-performing analytics or insights teams that develop strong stakeholder partnerships. Excellent written, verbal, and presentation skills. Key Measures of Success Investment productivity, measurement, and optimization. Direct-to-consumer and social-commerce revenue growth. Growth and performance marketing effectiveness. Full-funnel media efficiency and return on investment. Revenue growth attributable to performance marketing. Converting significant audience reach and engagement into measurable conversion and commercial growth. Identifying and harnessing creative, disruptive digital opportunities that differentiate the company’s brand portfolio and keep it ahead of the market online. Work Location This position is based in Austin, Texas, and requires working from the company’s headquarters 3 days per week. A competitive relocation package will be offered to the successful candidate. #J-18808-Ljbffr ForceBrands