Marketing Specialist

Tri-County International Trucks is a growing, multi-location commercial truck dealership serving Southeastern Michigan. The company provides one-stop service for the needs of its customers, including retail sales of new and used commercial vehicles, truck parts, service and repair facilities, financing, and leasing and rental. This position will be located at our Dearborn, Michigan location and is not a remote opportunity. This role is ideal for a proactive marketing professional who enjoys taking ownership of their work. The successful candidate will work with limited day-to-day supervision and will be expected to independently manage priorities, identify marketing opportunities, and take initiative in developing and executing projects that support the Company’s departments and locations. While collaboration with dealership leadership and department managers is an important part of the role, this position requires someone who can move projects forward without continuous direction or oversight.

ESSENTIAL JOB FUNCTIONS

• Create graphic designs for social media posts, print materials, advertisements, and other internal and external communications
• Develop, produce, schedule, and distribute content across social media platforms and third-party advertising services
• Maintain and manage Company website content and provide website support as needed
• Independently identify, develop, and execute marketing initiatives and projects that support the dealership’s overall business goals, individual departments, and operating locations
• Proactively identify marketing opportunities and recommend new campaigns, content, promotions, and strategies rather than relying solely on assigned projects
• Take initiative in the development and implementation of needs-based promotional programs for primary departments and individual operating locations
• Manage multiple marketing projects from concept through completion with limited day-to-day supervision
• Coordinate and staff in-person or virtual customer-facing events, including open houses, meetings, training seminars, and other value-added opportunities
• Collaborate with department heads to stay informed of customer attitudes, demographics, buying habits, departmental needs, and other information relevant to marketing initiatives
• Prepare periodic media, digital marketing, and vehicle sales analytics reports using a variety of data sources and present findings to dealership management as needed
• Communicate with customers, when appropriate, to better understand their needs and interests and utilize relevant information for reporting and future promotional programs
• Support the Dealership’s efforts to maintain marketing operations that meet or exceed standards established by Navistar
• Maintain organization of ongoing marketing initiatives, deadlines, campaigns, and projects across multiple dealership locations

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, journalism, or a related field and a minimum of two years of relevant professional experience required
• Experience managing social media platforms, content management tools, and graphic design software such as Canva and/or Adobe products
• Experience with Google Ads and Meta Ads and/or related certifications is strongly preferred
• Excellent written and verbal communication skills
• Must be a proactive self-starter who is comfortable working independently with limited day-to-day supervision
• Demonstrated ability to take initiative, identify marketing needs and opportunities, and independently move projects from concept through completion
• Strong organizational and time-management skills with the ability to prioritize competing projects, manage deadlines, and remain productive without continuous direction
• Ability to collaborate effectively with leadership, department managers, employees, customers, and outside vendors while maintaining ownership of assigned responsibilities
• Creative and resourceful with the ability to bring forward new ideas and recommendations that support the Company’s marketing goals
• Must possess and maintain a valid driver’s license with a clean driving record
• Successful completion of a drug screen and background check is required

Every employee with Tri-County International Trucks is critical to our success. We have proudly served the Michigan business community for more than 50 years and take great pride in our reputation. Our continued growth and fast-paced environment provide an opportunity for motivated individuals to make a meaningful contribution to the Company. We value employees who take ownership of their responsibilities, bring forward new ideas, work collaboratively, and are motivated to help the Company continue to grow.

WHAT WE OFFER

• Generous and competitive compensation
• Medical, Dental, and Vision Insurance
• Legal Plan and Identity Theft Insurance
• 401(k) with Company Match
• Life and Disability Insurance
• Paid Vacation
• Paid Holidays