Principal Product Manager - Growth

Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt. We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more! In case you need any more convincing, we also provide competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie. Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk. Who you are: Hometap has established itself as the leader in a nascent category. The next chapter is about unlocking the growth that comes with that position — identifying the highest-leverage levers, building experiences that convert awareness into action, and creating new channels that expand our reach beyond what exists today. This is a role for a product leader who thinks about growth as a system, not a set of tactics. We’re looking for someone who has deep experience building products that drive meaningful growth (ideally in a financial or consumer category). A great fit for this will love to build, staying hands‑on with product development while simultaneously driving strategy and impact. What you’ll do: Identify and prioritize the key growth levers across acquisition, activation, and conversion, and build the product bets to move them Enhance the end‑to‑end homeowner acquisition experience, from first touch through qualification Ideate and build self‑serve tools and experiences that bring homeowners into the Hometap ecosystem before they're ready to apply Define the product infrastructure for partner and referral channels that extend Hometap's reach beyond direct acquisition What you’ll bring: 10+ years of product management experience, with a track record of shipping product that drives meaningful growth Demonstrated experience driving growth for a high‑stakes, trust‑sensitive consumer product; financial services, mortgage, or insurance experience is a plus Strong instincts for identifying growth levers – you know how to look at a business, find what's holding it back, and build the product that unlocks the next level Experience building tools, calculators, or self‑serve experiences that generate demand, not just capture it Skilled at working cross‑functionally with Marketing, Engineering, Design, and others as true partners Genuine excitement about (and experience with) building with AI Comfort balancing strategic ideation with in‑the‑weeds execution. You're a builder at heart and are energized by the craft of product, happiest when you're close to the work, and can see your decisions ship A bias for action, rigorous experimentation, and continuous learning Why this role? You report directly to the CPO, partner closely with the CMO and own the growth product roadmap end‑to‑end HEI is an emerging category with massive untapped potential. Growing a high‑trust financial product in a regulated environment brings genuinely hard, interesting problems that are worth solving We're building with AI tooling as a core part of how we work, not as an experiment We have an established product and are at a genuine growth stage, which means you'll be close enough to the business to see your work matter immediately The salary range for this role is $200,000 - $225,000, depending on your experience, skills, location, and other factors. You’ll also receive meaningful equity, so you can share in our growth and success. We offer generous medical, dental, and vision coverage, a work‑from‑home stipend, parental leave, and plenty of paid time off to recharge. Hometap is on a mission to make homeownership less stressful and more accessible. Our home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their home without taking out a loan or having to sell. By investing alongside homeowners, Hometap offers debt‑free cash in exchange for a share of their home’s future value — all without any monthly payments over the life of the investment. Through a combination of financial innovation and best‑in‑class customer service, Hometap enables people to get more from homeownership so they can get more from life. Hometap believes that our differences are what bring us together, and one of our biggest priorities is creating a diverse workplace that welcomes and values each team member’s unique perspective, background, and ideas. All roles here are filled based solely on candidates’ qualifications and our business needs. Hometap is an equal opportunity employer. We provide employment opportunities regardless of race, age, color, religion, sex, sexual orientation, gender, gender identity, gender expression, genetic information, national origin, pregnancy, marital, veteran, or disability status. If there is an accommodation that would support your ability to apply and interview with Hometap, please let us know by emailing View email address on click.appcast.io. #J-18808-Ljbffr Hometap