Marketing Manager

Company Description

Founded in Italy in 2007, Eataly is the world's largest artisanal Italian food and beverage marketplace. At Eataly, you can Eat a meal at restaurants or quick-service counters, Shop for the ingredients, and Learn through classes and tastings. Eat Better, Live Better! Eataly is an Equal Opportunity Employer.


Job Description

The Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level, not limited to: events, education, community relations, and graphics. Reports directly to the Director of Store Operations and reports functionally to the Director of Marketing. Manages the in-store Marketing team.

• Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales

• Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects

• Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals

• Ensures in-store communication is up to standards and follows the brand guidelines

• On occasion utilizes the tools and systems provided to produce in-store signage (i.e. events materials, campaign posters,..) and oversees in-store installations (signage, VM, etc)

• On occasion produces store-related social media images when needed

• Manages the store Events team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates

• Works with the Events Team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events

• Works with corporate Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content

• Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities

• Analyzes performance and reports progress to senior leadership on a weekly basis

• Keeps track of marketing spent on provided system, staying within defined budget

• Performs other duties as required or assigned

Qualifications

• Bachelor's Degree in Business or Marketing preferred
• 2+ years of experience in marketing, with prior managerial experience
• Experience in the food and beverage industry preferred
• Knowledge of Italian cuisine and culture preferred
• Exceptional verbal and written communication skills and relationship-building skills
• Excellent problem-solving and business management skills
• Knowledge of and contacts in the food industry
• Project management skills
• Organizational and time management skills

Additional Information

JOB REQUIREMENTS

• Availability to work onsite with a flexible schedule often including evenings, weekends and holidays

• Ability to travel up to 10% of the time

BENEFITS AND PERKS

• Medical, Dental, Vision Insurance and Paid Parental Leave

• Paid Time Off, 401K with company match, Commuter Benefits and Plum Benefits

• Free staff lunch daily and discounts at Eataly

• Fun staff classes on products and Italian cuisine