DIRECTOR, CLIENTELING EVENTS & COUTURE

Symbol of elegance and authentic luxury with its sophisticated and timeless Collections, CELINE is a French Leather-Goods and Couture House, driven by a strong artistic and holistic vision. CELINE’s ambition is to be one of the most iconic luxury brands worldwide.To make this vision a reality we are looking for agile, passionate and authentic personalities who are eager to evolve in a highly creative and challenging environment.YOUR WORK ENVIRONMENTAs Director, Clienteling Events & Couture, North America, and part of the CRM & Clienteling department, you will participate in shaping and executing CELINE's client experience and clienteling event strategy across North America and you will be in charge of leading in-network client experience and clienteling event strategy, and partnering on out-of-network event strategy.This experience will enable you to drive significant impact on client loyalty, engagement, and business growth for CELINE in North America.You will have the opportunity to learn from a dynamic luxury environment, collaborate with diverse teams, and innovate in client relationship management.YOUR IMPACTLead In-Network Client Experience & Clienteling Event StrategyDevelop and implement a comprehensive North American in-network clienteling strategy that aligns with global brand objectives and regional business goals.Collaborate closely with retail store teams and regional leadership to identify clienteling opportunities, share best practices, and ensure consistent execution of clienteling programs.Identify and implement innovative strategies to enhance the client journey within CELINE boutiques, focusing on personalized experiences, relationship building, and elevated service standards.In collaboration with the VP, CRM & Clienteling, develop a sophisticated client activation calendar for each store. Innovate and create compelling new in-store and out-of-store clienteling concepts, ensuring strict alignment with Maison guidelines and regional strategic imperatives.Lead the meticulous roll-out of all client animation strategies, implementing events in close partnership with regional and central teams (encompassing a 360-degree approach including Stores, Merchandising, VM, etc.). Ensure all Maison standards are rigorously respected. Oversee all logistical intricacies, including vendor communication, warehouse coordination for inventory movements, creation of detailed logistical schedules, and on-site contact management.In collaboration with VP, CRM & Clienteling, develop client experience for international high-end events and leading the project for local high-end events.Define clear targets for each clienteling action and event. Rigorously track all event performance, providing comprehensive recommendations for optimization. Develop robust reporting mechanisms to analyze performance against objectives at the regional, store, and client advisor levels.Meticulously track inventory, materials, and samples related to events. Create detailed post-event recaps, and systematically archive all event photography, communication tools, and collateral.Proactively manage the in-store and local events budget process, encompassing all accounting, finance, and internal requirements for vendor setup, invoice processing, tracking, and reconciliation.Conduct continuous benchmarking of main competitors in the market on relevant client experience topics and monitor broader market trends and competitive activities related to client engagement.KEYS FOR SUCCESSExperience:Bachelor’s degree in Business Administration, Marketing, or equivalent experience8+ years of progressive experience in clienteling, CRM, or luxury retail, with a significant portion in a leadership role.Proven track record of developing and executing successful clienteling strategies and luxury events.Strong understanding of the luxury market, client behavior, and competitive landscape in North America.Retail experience preferred.Experience in luxury/fashion business a plus.Competencies:Ability to manage multiple priorities in a fast-paced, multi-dimensional environment.Superior organizational, communication and interpersonal skills.Detail oriented, highly organized.Excellent written and verbal communication skills.Ability to interact with all levels of the organization including senior leadership and retail associates.Ability to travel frequently across North America, including weekends and evenings for events.Demonstrated ability to lead, mentor, and motivate a team (direct or indirect).Strategic thinker with strong analytical skills and the ability to translate data into actionable insights.Experience with CRM systems and clienteling technologies.Languages: Fluent in English; proficiency in French is a plus.Develop & Implement Custom Client Experiences, Gifting & CaresDevelop and implement bespoke and unique client experiences designed to significantly elevate the regional client database.Customize comprehensive client treatment plans, including events and activities, strategically designed to both recruit new high-potential clients and empower sales associates in nurturing existing relationships.Manage the strategic stock of client gifts, ensuring appropriate selection and availability for various occasions and in-store/out-of-store animations.Provide critical support in the identification and selection of key clients for high-end international or regional events.Continuously measure and monitor the impact and effectiveness of all clienteling initiatives at the local market and individual client levels.Spearhead Out-of-Network Event StrategyPartner with the Regional Manager, Brand Partnerships, to develop an overarching out-of-network event strategy aimed at penetrating new and emerging markets within North America.Foster and grow strategic partnerships with key luxury lifestyle partners, high-net-worth individuals, and cultural institutions to create exclusive and impactful out-of-network experiences.Lead the conceptualization, planning, and execution of high-profile out-of-network events, ensuring they reflect CELINE's brand identity and attract target clientele.Define key performance indicators (KPIs) for out-of-network events and partnerships, tracking ROI and providing insights to inform future strategy.Collaborate with marketing, communications, and visual merchandising teams to ensure seamless integration and amplification of out-of-network events.