Senior Manager, Marketing Operations & Execution

Sr. Manager, Marketing Operations & Execution

At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.

Our Mission: To help hard-working New Yorkers build better tomorrows

Our Vision: Be New York's most loved financial institution by helping our members build their best financial futures

Overview

The Sr. Manager, Marketing Operations & Execution, serves as the operational leader and executional counterpart to the SVP of Marketing. This role is responsible for translating marketing strategy into measurable results, driving loan and deposit growth, member acquisition, and product performance through disciplined execution, rigorous prioritization and accountability. The Sr. Manager, Marketing Operations & Execution will act as the central operating engine of the marketing function, ensuring all initiatives are clearly defined, properly resourced, and delivered on time. This individual will bring structure, visibility, and follow-through across all marketing workstreams. Closely managing the marketing team to ensure alignment with MCU's enterprise priorities and performance expectations.

Responsibilities

• Lead the execution of MCU's marketing strategy by translating enterprise priorities into actionable plans that drive deposit growth, loan production, member acquisition, engagement, and product adoption.
• Deliver complete marketing programs across all elements of the marketing mix: advertising, public relations, digital marketing, in-branch, email, social media, sponsorships, events.
• Establish clear ownership, timelines, milestones, and KPIs across all marketing initiatives while holding internal teams accountable for results.
• Oversee the end-to-end delivery of integrated campaigns across branches, contact center, digital, and other member channels to ensure consistent execution and member experience.
• Maintain a centralized campaign calendar, prioritizing initiatives based on strategic impact, business need, and departmental capacity.
• Monitor campaign and channel results, identify risks or underperformance early, and drive corrective actions to improve speed, efficiency, and ROI.
• Standardize workflows, intake processes, approvals, and campaign management practices while ensuring compliance with regulatory, legal, and brand standards.
• Support enterprise initiatives including product launches, branch expansions, and digital enhancements
• Lead a culture of accountability, urgency, collaboration, and continuous improvement that strengthens execution discipline and delivers measurable business impact.
• Perform other duties as required

Requirements

• 10–12+ years of experience in marketing, with a strong focus on operations, execution, or program management
• Experience in financial services, banking, or credit unions strongly preferred
• Proven track record of driving execution in complex, multi-channel environments
• Strong understanding of deposit and loan products, member growth strategies, and retail/digital channels
• Demonstrated ability to hold teams accountable and deliver against deadlines
• Exceptional organizational, project management, and prioritization skills

Competencies

• Strong operator with ability to translate strategy into flawless execution.
• Highly organized with exceptional attention to detail and follow-through.
• Strategic thinker who balances long-term priorities with near-term execution.
• Strong analytical and problem-solving capabilities.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Collaborative leader who builds trust and drives alignment across teams.
• Commitment to quality, speed, and continuous improvement.
• Results-driven mindset with strong business acumen.

Leadership Competencies

• Proven ability to manage change
• Capacity to take calculated risks and innovate
• Lead by example and encourage team in developing adaptability
• Successful in communicating effectively
• Prioritizes developing others
• Thinking that values diversity and difference
• Proven ability to build and maintain relationships at all levels of the organization
• Skilled at managing effective teams and work groups that default to action, are accountable, and take ownership of work

Why you'll be a good fit:

Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you'll bring the following:

Results - We are passionate about winning.

Agility - We proactively anticipate, respond and pivot to ensure MCU wins.

Integrity - We operate with the highest ethical standards and highest degree of honesty.

Belonging - We cultivate a culture of inclusion and teamwork.

Ownership - We take personal responsibility and hold ourselves accountable for the results.

Why You'll Love Working Here:

The pay range for this position is between $93,200-155,790 annually. Actual base pay offered may vary depending on a number of factors such as job-related knowledge, skills, experience, and location. Employees in this position may also be eligible for a discretionary bonus, 401(k) with an 6% employer match per pay period. Benefits for this position include Medical, vision, dental, life, and disability insurance, flexible paid time off and 11 paid holidays annually.

Municipal Credit Union (MCU) is an Equal Opportunity Employer. Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable federal, state or local laws.

We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization.