Senior Manager - DTC Marketing Operations, MS NOW

Company DescriptionVERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant’s sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.Job DescriptionReporting to the Director, DTC Subscriber Growth, the Senior Manager of DTC Marketing Operations will play a critical role in supporting the launch and ongoing growth of MS NOW’s new-to-market subscription experience. This position will serve as the operational backbone of the Subscriber Growth team, ensuring campaigns are executed seamlessly across channels and that the team is equipped with the processes, tools, reporting, and coordination needed to succeed.This role will focus on building and managing the workflows, timelines, and cross-functional coordination required to bring marketing campaigns to life—from campaign planning through QA, trafficking, and launch. Acting as a central hub across Creative, Media, Product, Editorial, Analytics, and Customer Care, this individual will ensure alignment, anticipate needs, and remove operational friction between the Subscriber Growth and cross-functional teams.This is an ideal opportunity for someone who thrives in fast-paced environments and is excited to build marketing operations infrastructure and workflows from the ground up, while remaining hands-on in campaign execution and delivery.Responsibilities to include, but not limited to:Maintain and manage the DTC marketing calendar to ensure alignment across campaigns, teams, and prioritiesOwn the end-to-end operational workflow for campaign execution, including coordinating timelines, QA, trafficking, and measurement of creative assets across channels and agency partnersOversight of the Subscriber Growth team’s project management systems and reporting dashboardsManage the creative review process with Legal and standardsBuild and implement scalable processes and workflows - internal and with MarTech partners - to improve execution, efficiency, and coordination across all acquisition and retention effortsCreate and manage marketing attribution links, ensuring accuracy and consistency across campaignsAct as the primary liaison to Customer Care, developing and maintaining training materials, FAQs, and promotional/refund guidanceEstablish feedback loop with Customer Care to surface insights and inform campaign optimization and product improvementsProactively identify gaps, anticipate team needs, and implement solutions to improve operational efficiency and campaign deliveryEnsure high standards of quality assurance across all campaign elementsQualifications5+ years of experience in marketing operations, campaign management, or related rolesExperience in media, entertainment, or subscription-based businesses preferredStrong project management skills with the ability to manage multiple campaigns and deadlines simultaneouslyHands-on experience with campaign trafficking, QA processes, and cross-channel executionFamiliarity with marketing attribution platforms (e.g., Kochava, Adobe, Amplitude) or similarExperience working with project management and workflow tools such as Airtable, Jira, or similar platformsStrategic thinker with a strong operational mindset, proactivity, and attention to detailProven ability to build processes and workflows in fast-paced, evolving environmentsStrong cross-functional collaborator with the ability to communicate and influence across teamsAdditional Job Requirements: Must be willing to work in New York, NY.Must have unrestricted work authorization to work in the United States. This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary Range: $135,000-$150,000, bonus eligibleAdditional InformationAs part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means. Business Segment: MS NOW Compensation: USD 135000 - USD 150000 - yearly