Manager, Digital Marketing & Social Media

Manager, Digital Marketing & Social Media

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

ONE DAYTONA Lifestyle Entertainment Center – Daytona Beach, FL

ONE DAYTONA, located in Daytona Beach, FL, is a lifestyle and entertainment destination featuring approximately 300,000 square feet of retail, dining and entertainment along with premium residential apartments and hotel accommodations. ONE DAYTONA is located in east Central Florida at the crossroads of I-95 and I-4, across from Daytona International Speedway and just four miles from the "World's Most Famous Beach".

The Manager, Digital Marketing & Social Media is responsible for developing and executing ONE DAYTONA's digital marketing strategy, enhancing the property's online presence, and engaging consumers across all digital channels. This role will oversee social media content, digital advertising, website management, and email marketing programs to drive awareness, traffic, and engagement for the property and its tenants.

In addition, this position will collaborate with internal stakeholders and external consultants as needed to optimize digital initiatives, creative content, and analytics performance.

Essential Duties and Responsibilities

• Develop and implement a comprehensive digital marketing strategy that supports ONE DAYTONA's brand objectives and drives consumer engagement.
• Manage all social media channels, including content creation, scheduling, and community engagement.
• Collaborate with internal teams, tenants, and consultants to develop integrated campaigns that promote events, retail offerings, and special initiatives.
• Create digital advertising campaigns including paid social, search, display, and geo-targeted media to drive awareness and visitation.
• Maintain and update the ONE DAYTONA website, ensuring timely and accurate information, SEO optimization, and visual quality.
• Oversee monthly email marketing campaigns and manage the consumer e-blast database.
• Track, analyze, and report on digital performance metrics, providing actionable insights to the leadership team.
• Support photography, videography, and drone content creation for digital and social use.
• Manage online directory listings, digital signage, and other consumer-facing digital touchpoints.
• Assist in the creation and management of content calendars and digital asset libraries.
• Partner with community organizations, tourism partners, and consultants to extend online reach and align messaging.
• Stay current on digital marketing trends, tools, and best practices to continually improve performance
• Willingness to work nights, weekends, and holidays as required for event and activation support.

Supervisory Responsibilities

• None (may oversee interns, contractors, or external consultants as needed).

Education and/or Experience

• Required: Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Required: Minimum three (3) to five (5) years of experience in digital marketing or social media management.
• Preferred: Experience within retail, hospitality, or entertainment environments.
• Technical Skills: Proficiency in social media management tools, analytics platforms, Microsoft Office, and Adobe Creative Suite. Experience with Yardi and CMS platforms preferred.

Key Qualifications

• Strong creative vision with a deep understanding of digital trends and audience engagement.
• Exceptional writing, editing, and storytelling skills for social and digital platforms.
• Demonstrated success managing paid media and content performance analytics.
• Collaborative and proactive, with strong organizational and project management abilities.
• Ability to work effectively with external consultants and creative partners to achieve marketing goals.
• Attention to detail with the ability to balance creative and analytical thinking.
• Passion for community engagement and the ONE DAYTONA brand experience.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.