Associate Director, Content Strategy & Organic Search

Role Description

You will lead a small team to shape how we show up in the market by connecting creative ideas with bold thought leadership and measurable organic performance, driving non-brand visibility and inbound growth in priority areas.

You combine creativity with commercial discipline. You raise the standard of B2B content. The mandate is simple: Build something differentiated. Make it visible. Make it count.

What you will do in this role

• Lead Global Content Strategy
  • Define and deliver a multi-format, full-funnel global content strategy aligned to priority growth areas.
  • Create research-led and analyst or partner collaborations that build authority and credibility.
  • Turn complex technical capability into clear, compelling narratives.
  • Establish content pillars directly linked to commercial objectives, brand strategy, and industry vertical propositions.
• Own Organic Search Performance
  • Lead global organic search strategy across technical SEO, content optimisation, authority building and AI search visibility.
  • Drive sustained growth in non-brand organic traffic across priority markets.
  • Deliver performance against predefined strategic keyword clusters.
  • Strengthen domain authority through high-quality link acquisition and structured optimisation.
  • Partner with the Web team to ensure strong onsite SEO execution and continuous improvement.
• Turn Content into Demand
  • Design content journeys that support awareness, consideration and conversion.
  • Integrate organic content into nurture flows and inbound programmes.
  • Align closely with Digital/ Performance Marketing to ensure complementary strategy.
  • Work with Marketing Operations to measure pipeline contribution and revenue influence.
• Drive Creative Innovation
  • Expand beyond traditional blogs and whitepapers into multimedia, data-led storytelling and interactive formats.
  • Develop ideas and hooks that capture attention and reflect a challenger mindset.
  • Create content that earns engagement, reference and sharing.
• Build a Scalable Content Engine
  • Lead a modern content model combining human expertise with advanced AI tooling.
  • Set clear editorial standards and optimisation processes.
  • Collaborate across PR, Social, Web, Martech and regional teams to ensure global consistency with local relevance.

Objectives & Measures of Success

• Growth in non-brand organic traffic across priority markets.
• Improved rankings across defined strategic keyword clusters.
• Increased domain authority and high-quality backlinks.
• Stronger organic contribution to inbound demand and pipeline.
• Increased share of voice in priority categories.
• A scalable and effective global content production and optimisation model.

Qualifications

• Native English speaker with exceptional editorial standards.
• Experience leading global B2B content strategy within an enterprise organisation.
• Proven success increasing non-brand organic traffic and improving keyword performance at scale.
• Deep expertise in technical SEO, link building, structured data and AI search optimisation.
• Demonstrable experience creating distinctive, high-impact and shareable content.
• Ability to translate complex technical topics into compelling narratives.
• Strong understanding of full-funnel inbound marketing.
• Hands-on experience with leading SEO and performance tools, ideally including:
  • SEMrush and or Ahrefs
  • Enterprise analytics platforms
  • CMS platforms such as WordPress
• Experience using modern AI tooling to enhance content performance and scale.

Requirements

• Familiarity with enterprise platforms such as Salesforce, Demandbase or Marketo.
• Additional language skills.
• Experience in technology, digital transformation or services industries.
• Experience leading localisation and global content governance.

Core Competencies & Leadership Capabilities

• Strategic and commercially focused.
• Creative with strong editorial judgement.
• Analytical and data-driven.
• Confident in a global, matrixed organisation.
• Comfortable challenging conventional B2B approaches.
• High standards for clarity and impact.

Benefits

At Concentrix, we invest in our game-changers because we know that when our people thrive, our clients and their customers thrive.

If all this feels like the perfect next step in your career journey, we want to hear from you. Apply today and discover why over 440k+ game-changers around the globe call Concentrix their “employer of choice.”

Company Description

Concentrix is an equal opportunity employer. We're proudly united as one team, one company, globally. We're committed to equal employment opportunities for all candidates and a work environment free from discrimination and harassment. All our recruitment practices are based on business needs, job requirements, and professional qualifications, without regard to race, age, gender identity, sexual orientation, religion, ethnicity, family or parental status, national origin, disability, or any other classification protected by applicable national laws.

Location

UK, Work at Home, GB

Language Requirements

English (Required)

Time Type

Full time