Digital Marketing Specialist

Digital Marketing Specialist Full Time Clerical Miami, FL, US 8 days ago Requisition ID: 1338 DO WHAT YOU LOVE! Unique Vacations, Inc. – an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts – is seeking a forward-thinking Digital Marketing Specialist to join its remarkable Miami-based, in-house team. WHO ARE WE? Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts. We provide exclusive, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which guests have come to adore for 40 years and counting for Sandals & Beaches Resorts. We are ever-dedicated to our customers, vendors, and our most precious commodity — our TEAM! At Unique Vacations, Inc. we know our company is most powerful when everyone can make their mark. When you do what you love, you will be empowered to create the future that you want! APPLY, CREATE, IMPACT: If you’re ready to make an impact on one of the world’s most renowned hospitality brands, we invite you to apply for the Digital Marketing Specialist via our career portal: JOB DESCRIPTION We are seeking a highly motivated and organized Digital Marketing Specialist to join our growing team. In this role, you will support the planning, execution and performance tracking of our digital marketing campaigns across various platforms. You will work closely with internal stakeholders and agency to create engaging content and ensure campaigns are launched on time and aligned with business objectives to drive brand awareness and achieve our marketing goals. JOB ROLES AND RESPONSIBILITIES Support development and execution digital marketing campaigns across multiple channels, including Display, Programmatic, YouTube, Search Engine Marketing (SEM), and Affiliate Marketing, to achieve specific marketing objectives (e.g., brand awareness, consideration, sales growth). Coordinate with agency partners to ensure timely campaign launches, delivery and execution. Collaborate effectively with internal teams on creative assets development and campaign requirements. Assist with campaign tracking, QA, reporting, and performance analysis. Maintain campaign documentation, calendars, and reporting files. Support campaign setup and launch readiness by coordinating timelines, assets, and stakeholder approvals. Recruit and onboard high-performing affiliate partners across diverse channels to expand the reach of marketing efforts. Manage the company's affiliate program by developing and maintaining comprehensive affiliate program guidelines and agreements. Track and analyze affiliate performance data to identify areas for improvement, optimize campaigns, and ensure program effectiveness. Partner closely with creative department to submit creative briefs based on calendar of offers and new product launches. Ensure ad copy perfectly complements the visual assets in Display & Video campaigns. Quarterly refresh evergreen ad copy on SEM, Display & Video channels to improve channel performance. Manage internal and external ad copy creation across SEM, Display and Video channels. Continuously monitor and optimize internally managed digital marketing campaigns based on performance metrics to ensure maximum return on investment (ROI). Conduct ongoing competitor analysis and stay informed of the latest digital marketing trends and industry best practices. Proactively recommend new and innovative marketing initiatives to enhance brand awareness, consideration, and overall marketing strategy. COMPETENCE REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Qualifications include: Proven experience in creating and executing successful digital marketing campaigns across one or more channels (Search, Display, Programmatic, Paid Social, Affiliate Marketing, etc.). Strong project management and organizational skills with the ability to manage multiple priorities simultaneously. Experience working with cross-functional stakeholders. Excellent writing, editing, and communication skills. A creative and results-oriented mindset. Ability to work independently and as part of a team. Strong analytical skills and the ability to interpret data. Experience with performance media ad copy writing. Experience with Google Ads and Bing Ads. Experience with analytics tools (e.g., Google Analytics) (a plus). EXPERIENCE Outlined below are the academic qualifications and length and type of experience deemed necessary by Unique Vacations Inc. in order to perform the role of Digital Marketing Specialist competently. Education: Bachelor's degree in marketing, communications, or a related field (or equivalent experience) Experience: 3-5 years of experience in digital marketing BENEFITS We offer a full benefits package including: Health Vision Employer paid life insurance, STD, and LTD Sick days 9 Holidays Tuition assistance Parental leave 401K plan with a company match Additional perk: After 6 months of continuous employment, you may visit the resorts we represent at a discounted rate. Once you visit one of the properties, you will not only experience the best of what the brand has to offer but you will get to see first‑hand what makes us so passionate and most of all so “Unique”. ABOUT UNIQUE VACATIONS Unique Vacations Inc. is an affiliate of the worldwide representative of Sandals and Beaches Resorts – exclusively providing, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which the guests have come to adore for 40 years and counting for Sandals and Beaches Resorts. Designed for couples in love, Sandals Resorts boasts 18 Luxury Included resorts located on the Caribbean’s best beaches in Jamaica, Bahamas, Barbados, Antigua, Curaçao, St. Lucia, St. Vincent and Grenada. The family‑friendly resorts for everyone, Beaches Resorts offers three magnificent locations in Jamaica and Turks & Caicos. We are headquartered in sunny South Florida – a hop, skip and a jump from the glorious Caribbean islands. #J-18808-Ljbffr