Market Development Manager

Market Development Manager

The Market Development Manager (MDM) will provide strategic planning, market activation, and account/market analytics for the assigned PB DSD area. The position will actively identify local opportunities to drive volume, grow margins, and close distribution and availability gaps. The MDM role will collaborate with the Territory Sales Managers, Regional Account Directors, National Account Executives, Regional Account Executives, and local supply chain team members to communicate, customize, and deliver on corporate brand initiatives. This role reports to the Director of Market Development.

Responsibilities:

• Market Activation: Tailor corporate brand promotion plans to the local market (calendars, events, incentives). Exploit national marketing programs, properties, POS tools, and local media buys to make them relevant for the area and create customer selling advantages for PB DSD.
• Communicate Commercial Priorities and inspect in-market activation: Create local promotion and sampling events. Activate appropriate consumer purchase incentives (OBM coupons) from Shopper Marketing. Drive promotional plans/program for local and allied brands.
• Develop and communicate route sales incentives, track, rank, and post results. Perform post promotion analysis.
• Analysis: Analysis of IRI data relative to performance, opportunities, and competitors. Monthly review of all measured channels focusing on critical score card metrics. Use Margin Minder to evaluate distribution, pricing, and merchandising opportunities for the market/channel/accounts.
• Strategy: Develop local programs that drive and support Gold Standard Execution. Provide persuasive selling facts to support key account selling (insights and appropriate brand and market information). Seek opportunities across retail channels for the PB portfolio priorities. Develop and manage the annual brand calendar to balance the brand initiatives and incentives. Work with the regional allied brand companies to develop the annual calendar and programs. Manage special projects as assigned.

Total Rewards: Salary range $86,000 $110,000. Actual placement within the compensation range may vary depending on experience, skills, and other factors. Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement. Annual bonus based on performance and eligibility.

Requirements: Bachelor's degree or equivalent work experience. 3-5 years of previous sales or marketing experience, creative marketer, analytical thinking, and strategic forward thinking. 2 years supervisory management experience. Advanced proficiency in Microsoft Excel and PowerPoint; experience building analysis-driven spreadsheets and executive-ready presentations. 2 years experience with Margin Minder. Strong cross-functional collaboration skills, with experience influencing and partnering with diverse stakeholder groups. Travel: 25%.

Company Overview: Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed, and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice, and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott's, A&W, Peafiel, GHOST, 7UP, Snapple, Clamato, and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR, and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities, and the planet. We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired, and appreciated at work. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation, and growth. Will you join us? Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, ethnic or national origin, marital status, veteran status, or any other status protected by law. A.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members.