Social Media Intern

Type: Unpaid / School Credit / Stipend-Based (customize based on arrangement) Duration: Winter (Nov-Jan) Location: Miami (Hybrid – remote tasks with in-person shoot support required) About 197 The Agency 197 The Agency is a creative-led social media agency specializing in building bold, aesthetic, and conversion-focused online presences. We partner with brands in fashion, beauty, wellness, and lifestyle to deliver visual storytelling that drives impact. From scroll-stopping content to strategic growth plans, we make brands unforgettable. Internship Overview As a Winter Social Media Intern , you’ll work closely with our strategy and content teams to support client accounts, influencer campaigns, and creative production. This role is perfect for someone with a passion for branding and social media, a sharp eye for aesthetics, and a willingness to be hands-on at content shoots and production days. Must be Miami-based and available at least three days per week , including being on-site for shoots as needed. You’ll get behind-the-scenes access to how a creative agency operates and help bring campaigns to life. What You’ll Learn How to build and support social media strategy for real brands How to assist in creative production and content capture How to track trends and identify brand-aligned opportunities How influencer partnerships are executed from sourcing to tracking How to manage assets and contribute to performance reporting Intern ResponsibilitiesProduction & Shoot Support Assist at in-person client shoots (styling help, set assistance, shot list review, content capture) Capture content on iPhone or camera , as requested or needed per client Help prep moodboards, shot lists, and creative inspiration before shoot days Capture behind-the-scenes content for agency use (Stories, Reels, TikToks) Assist with organization of footage and assets post-shoot Social Media Strategy Support Research trends, competitor activity, and content ideas Support writing social captions and organizing content calendars Contribute to moodboards and creative direction for assigned brands Influencer & UGC Coordination Help source influencers and UGC creators for campaigns Maintain influencer lists and content trackers Organize received UGC for repurposing and internal review Reporting & General Support Gather metrics and assist in building monthly performance reports Take notes during internal meetings and strategy sessions Maintain content folders and update trackers Ideal Candidate Based in Miami and available a minimum of 3 days per week Comfortable being on-set and supporting production days as needed Currently pursuing a degree in marketing, media, communications, or related field Obsessed with social trends, branding, and creative formats Organized, proactive, and eager to learn Basic familiarity with Canva, Google Suite, Instagram, and TikTok Perks Hands-on creative production experience Real client exposure and portfolio-building opportunities Mentorship from seasoned strategists and creatives Flexible scheduling for school commitments Potential for future paid positions within the agency What you’ll actually be doing: Shoot Coordination & Prep: Interpreting mood boards and creative direction, building actionable shot lists, curating prop lists, sourcing models/talent, and scouting locations. Creative Strategy: Taking raw concepts from our strategists and drawing them down into structured, client-ready execution plans. Light Video Editing & Assembly: Organizing footage, building basic cuts, and preparing high-grade B-roll for post-production. On-Set Production: Assisting on shoot days to make sure the vision translates smoothly from paper to screen. What we’re looking for: An obsessed eye for modern social trends, visual aesthetics, and typography. High-level problem solving—you see a creative vision and immediately figure out the "how." Proficiency with CapCut, Premiere, or short-form video editing tools. A proactive, self-starter mentality. If you want to learn how a modern creative agency operates behind the scenes—this is it. To apply: Send your portfolio/resume, and a quick video introducing yourself to View email address on click.appcast.io.