Senior Manager, Lifecycle Marketing - Early Life Experience
Jobtailor
Partner with other members of CSM and product to drive activation and engagement for new users to the LifeLock products Identify opportunities to test welcome journeys for all LifeLock customers, with the goal of improving early life retention Partner with Product to understand the onboarding experience and how we can utilize data to personalize member communications Test and learn what other channels are value adds and improve ROI of early life outreach Monitor and analyze customer usage patterns, engagement metrics, and product adoption to identify opportunities Translate data insights into actionable recommendations for improving early life retention Requirements Bachelor’s degree in Marketing or related field 8+ years working on a lifecycle program, preferably for a subscription-based product 2+ years’ experience working on engagement and retention within a lifecycle program Highly analytical with proficiency in reporting tools, such as Adobe analytics, Power BI, or Amplitude Experience with a large scale MarTech tool – SFMC, Braze, or Iterable preferred Experience using AI in CSM workflow a bonus Core Competencies Demonstrates expertise in driving user engagement and retention for subscription-based products through data analysis and personalized communication strategies. Proficient in utilizing reporting tools and MarTech platforms to enhance customer lifecycle programs. Highest-signal resume keywords Lifecycle Program Management Customer Engagement Strategies Data Analysis and Reporting MarTech Tool Proficiency Retention Improvement Techniques ATS Optimization Keywords Hard Skills Customer Lifecycle Management Data Analysis Reporting Tools Engagement Metrics Retention Strategies Soft Skills Analytical Thinking Collaboration Communication Industry Keywords Subscription-Based Products Customer Success Management Onboarding Experience User Activation Early Life Retention Tools & Technologies Adobe Analytics Power BI Amplitude Salesforce Marketing Cloud Braze Iterable #J-18808-Ljbffr Jobtailor
Vacancy posted 19 hours ago
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