Product Marketing Manager (Channel)

Job Description

Job Description

About Avive:

Avive Solutions, Inc. ( is a growth stage Automated External Defibrillator (AED) company with a connected response system that is rapidly gaining market share. We are a mission driven team that is quite literally saving lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic organization that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation.

Avive is taking a fresh approach to addressing this decades-old problem by innovating AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to SCA emergencies. We believe that this unique combination of deploying advanced – yet still accessible – hardware, and software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates.

Check out this short video that shows a glimpse of how our team is working to re-think cardiac arrest response and save lives!

Learn more about working at Avive:

About the Role:

The Product Marketing Manager will report directly to the VP of Marketing and own how Avive's story, positioning, and go-to-market strategy show up through our channel and strategic partners. As Avive scales through national distribution, retail, and training partnerships, this role becomes the connective tissue between our internal vision and the partner teams who carry Avive into their own markets.

We are looking for a Product Marketing Manager to sit at the intersection of product positioning, go-to-market strategy, and partner enablement. You will translate what the Avive Connect AED, REALConnect platform, and 4 Minute Community program actually do into messaging, content, and tools that our partners can confidently sell, train on, and represent to their customers.

As a core part of our Marketing team, you will collaborate closely with our partner organizations alongside Avive's Sales, Product, Community Programs, Customer Success and Demand Gen teams to produce high-impact, co-branded assets that influence every stage of the partner-led buyer journey, from first touch to closed deal.

The AED industry spent thirty years selling the box on the wall, and survival rates barely moved. Avive is building something different: a connected, community-based response system that puts the people using AEDs at the center of the story. This role carries that narrative into the market through our partners, while keeping it true to who Avive is.

Your work lives where product meets revenue, and where Avive meets its partners. You will take our internal positioning and translate it for partner sales teams who sell into their own audiences, whether that is a business owner thinking about workplace readiness or a public safety buyer thinking about community response. You will build the messaging, proof, and enablement that help partner reps and Avive's field teams turn interest into pipeline.

This is a strategic and deeply hands-on role. You will own a partner messaging framework one day and write a co-branded one-pager, build a partner training deck, or extract a proof point from a customer save story the next. Your work is measured by how much more credible and effective every partner-led customer conversation becomes.

What You'll Do:

• Translate Avive's internal vision, positioning, and go-to-market strategy into partner-ready narratives, messaging, and enablement that channel and strategic partners can carry into their own markets and sales motions.
• Own how Avive's portfolio (Connect AED, REALConnect, and 4 Minute Community) is positioned through partners, adapting the core narrative to each partner's audience, buyer, and selling environment rather than forcing a one-size-fits-all message.
• Build co-branded partner enablement that helps partner reps sell faster: decks, one-pagers, battlecards, objection-handling guides, demo scripts, talk tracks, and sales training content.
• Equip partner sales and training teams with messaging that fits their buyers, not just ours. Understand the difference between, for example, a business owner focused on workplace preparedness and a public safety leader focused on community response, and frame Avive accordingly.
• Develop the competitive narrative for the partner context. Understand how buyers evaluate Stryker, Zoll, Cardiac Science, and connectivity products like AEDtrax, and arm partners with the clear, honest reasons Avive is the better choice.
• Operationalize the Proof Point Playbook for the channel. Turn Campaign Stories and Field Stories into extractable, deployable proof (operational scenarios, pull quotes, video cutdowns, and supporting data) that partners can use, filed and field-ready within two weeks of publication.
• Serve as the marketing point of connection between Avive and our partners' marketing and sales organizations, keeping messaging consistent and on-brand across every co-branded touchpoint.
• Support the internal direct team where partnership and direct motions intersect, partnering with core product marketing and Product so direct and channel messaging stay aligned as Avive scales across both.
• Collaborate with Product, Customer Success, and field GMMs so the partner-led customer journey reflects the same value and brand promise as Avive's direct motion.
• Track partner content and launch performance against pipeline goals (MQL, SQL, closed won), and tie every deliverable to the marketing North Star it serves.

Required Education & Experience:

• 3 to 5 years of product marketing, partner marketing, content marketing, or related go-to-market experience in B2B, ideally in public safety, medtech, digital health, govtech, or another complex or regulated space.
• A strong storyteller who can take dense clinical or technical material and make it clear, human, and persuasive, and who can adapt one core narrative for very different partner audiences.
• Experienced building messaging, positioning, and enablement that sales teams actually use, with a track record of being a fast, trusted partner to both internal field teams and external partners.
• Comfortable owning both strategy and execution. You are as happy defining a multi-channel go-to-market play as you are writing the headline or building the slide.
• Analytical and curious, using customer interviews, win and loss insight, and performance data to sharpen positioning and prioritize work.
• Organized and cross-functional, able to keep launches, content, and enablement moving across Product, Sales, Demand Gen, Creative, and external partner teams.
• Mission-driven, collaborative, and scrappy. You want your work to help save lives, and you are willing to roll up your sleeves to do it.

Bonus Points For:

• Experience in partner, channel, or co-marketing, building enablement for distribution, retail, or reseller partners.
• Experience working with connected, tech-driven products or connected healthcare solutions.
• Experience supporting national accounts or enterprise go-to-market motions.
• Familiarity with sales enablement tooling and CRM-driven content deployment.

Equal Employment Opportunity

It is the policy of the company to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the company will provide reasonable accommodations for qualified individuals with disabilities.

NOTE: This Job Description in no way states or implies that these are the only duties or functions to be performed by the incumbent. Personnel are required to follow any other job-related instructions and to perform any other job-related duties/functions requested by their supervisor.

Anticipated Salary: $120,000 - $135,000

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.