Pay Per Click Specialist

Job Description

Job Description

We are actively seeking a full-time Pay-Per-Click Search Marketing Specialist who is a self-motivated, entrepreneurial, outgoing individual with a minimum of 3 years of direct working experience in pay-per-click campaign management. The ideal candidate will work with the PPC lead to take responsibility for gathering actionable data from our various sources to ensure consistent and continual optimization of the campaigns, as well as the generation and dissemination of reporting to ensure that the whole team is aware of campaign performance trends. Core job responsibilities include:
● Assist with building online marketing campaigns with a primary focus on paid search marketing

● Assist with the design, implementation, and analytics of experiments to test optimization theories, including changes in bidding strategies, keyword discovery, and creative enhancements

● Ad hoc analysis of data and strategies to recommend performance improvements

● Campaign performance reporting and analysis

● Work with the team to identify project areas or process enhancements to drive overall program improvements

● Develop relationships with partners at major search engines

● Staying current with continuous learning and certifications

What We Seek :

● An interest in solving problems / genuine curiosity about how consumers make decisions

● 3 years’ experience with search engine marketing, specifically with Google Ads and Google Ad Manager. Microsoft Advertising, AdRoll, others.

● Paid Social experience is a plus

● Quantitative thinker

● Passion for using data to make decisions

● Demonstrated analytic and problem-solving skills

● Skill with Excel and/or Access

● Aware of MMM

● Google Analytics & TAG Manager Experiences

● Background in online advertising, paid search, e-commerce, and online travel are preferred

● Demonstrated background in mathematics, statistics, computer science/engineering, marketing, or other quantitative field

● Ability to build and develop effective relationships

In addition, the ideal candidate will demonstrate the following competencies:

● Flexible and open to change and new information; adapts behavior and work methods accordingly

● Grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback.

● Exhibits integrity though fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment.

● Treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings, and capabilities of different people

● Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events and is able to move forward productively

● Identifies and analyzes problems; distinguishes between relevant and irrelevant information

● Ability to balance time to market with a solution and make the right trade-offs along the way

● Strong analytical skills: understands and utilizes metrics relevant to role

● Clear communication through expression of facts and ideas in a clear, convincing and organized manner

● Good business judgment when making decisions and always considers the relevance/impact of each decision on the business

Benefits:

• 401(k)

• Dental insurance

• Employee discount

• Health insurance

• Paid time off

• Vision insurance